Personal details
SAYEED A.
About
Senior Product Designer with 10 years of end-to-end product design experience across fintech, travel tech, enterprise SaaS, AI products, and consumer apps. Founded Wilson Wings, a 25-person design studio that delivered 150+ digital products across 15 countries for clients including Volkswagen, L&T, and Aditya Birla. Built and shipped Travlo, a self-funded AI travel platform with 10,000+ downloads, 4.5★ rating, and 70–80% checkout completion. Led BranchX neobanking redesign from 28% to 72% onboarding completion, contributing to a $5M pre-Series A round. Expert in design systems, complex user journeys, research-driven UX, and design-to-dev collaboration. Toptal Top 3% verified globally.
Work Experience
Selected through rigorous 5-stage global screening with an under 3% acceptance rate. Baya Systems (US): designed real-time data visualisation UI for cache infrastructure monitoring, including dashboards, knowledge graphs, and alert systems; implemented full style guide in HTML/CSS/JS. Confetti Studio: designed a gaming payment portal and native iOS/Android app flows with multi-currency UX. Life SOULutions: redesigned EdTech learning platform with adaptive progress tracking and gamified rewards; improved session completion by 38%.
Designed full product from 0 to 1: information architecture, flight, hotel, and bus booking flows, AI trip planning with conversational agent (Bobo), and post-booking experience. Conducted 40+ user research interviews; simplified onboarding from 8 steps to 4, improving trip creation rate from 20% to 70%. Designed round-trip SSR screens (seat, meal, baggage selection) and fare transparency system, adapting to airline-specific rules; reduced booking errors by 60%. Achieved 70–80% checkout completion against a 40–60% OTA industry average; 10,000+ downloads, 4.5★ rating.