Sagnik G.

A Marketing leader with about 20 years of track record across Brand strategy, marketing communication, Consumer research, E-commerce, Digital Marketing, Loyalty and customer engagement.

Have been part of senior leadership teams - heading the marketing function for SKIDOS, a Danish edutainment brand and part of the 5-member senior leadership team. Prior to this, headed Marketing for Apex Footwear (a USD 120mn fashion & lifestyle leader in Bangladesh) as General Manager and a part of the 10-member Executive Leadership Committee.

Prior to this, he has successfully built the greenfield omnichannel business for Jio Platforms (Reliance Digital) into an annualized 150 cr. (USD 20mn) business for the Entertainment category (smartphones / accessories)

Extremely hands-on with tools and applications: marketing automation tools, digital advertising tools (Meta, Google, web and App marketing), analytics tools, loyalty and e-commerce platforms.

Experience with SAAS Products

1. ASO tools: App Follow, App Tweak (Customer Acquisition) in SKIDOS
App store optimization: Extensively optimized the individual apps listings on Appstoreconnect – keyword research, optimization, competition analysis using these tools.

2. Customer Engagement and Retention Tools: Webengage in SKIDOS
Used the tool to segment audiences who were lost in different stages of the acquisition funnel and then re-engagement campaigns were run in order to acquire them. These included campaigns around customized pricing, exposure to specific parts of the product based on individual interests. Similarly, based on different customer usage behavior, existing customers were segmented into different cohorts and specific campaigns were run to drive increased engagement of the users with the product – this was done on both predictive churn segments as well as users with low engagement. Different kinds of campaigns were run including recurring, one-time.

3. Analytics tools in SKIDOS, Apex, Reliance Retail
Web Analytics: Google Analytics 4, extensively used to analyze user behavior from the moment they land on a website to when they exit across multiple sessions. Created many customized reports based on business requirements. Generated actionable insights.
ZOHO: Created multiple reports on customer acquisition, retention, customer cohort analysis, product engagement based on which actionable insights were taken across diverse areas including landing pages and screens optimization, pricing, acquisition funnel, etc.

4. Customer Loyalty tool: Capillary
Customer segmentation and loyalty categories were done based on previous purchase behavior of customers. Tool used to create customized offers based on the RFM matrix (Recency, Frequency, Monetary value). The whole idea was to increase purchase frequency, average basket value, average order value, churn reduction. Incentives in the form of points were used and integrated across both online and offline formats. Post that, extensive analysis was done on customer behavior at a micro-segment level with the whole idea of creating a loyalty ecosystem based on personalization and customization.

5. Paid Marketing Attribution tool: Singular
Used Singular to attribute and quantify the impact of paid marketing (App analytics) on overall acquisition count and value, including metrics like CLTV. Used it to analyze the impact of multiple marketing channels including Meta and Google Ads, Email marketing, etc.

6. E-commerce Platforms: Shopify, Capillary
Have used different e-commerce platforms with different brands and have got experience in multiple modules including product listing, web merchandising, offers and promotions, analytics, and logistics and order fulfillment.