Personal details
Sagnik G.
About
With over 20 years of experience leading marketing, business transformation, and growth strategy across diverse geographies, I bring a proven ability to align brand, product, and channel strategies with long-term business objectives to drive sustainable profitability.
Today as Marketing enters the most transformative phase with AI, I have evolved my practice to integrated AI-led marketing operating system built on three layers:
· Diagnostic Layer (AI driven brand and marketing funnel audits deriving insights).
· Strategy (AI-led ICP, content, marketing funnel and brand sentiment workflows)
· Automation: LLM based creative, media, acquisition, retention, brand pulse workflows.
In my career, I have consistently delivered results at the intersection of business strategy and execution:
· As Chief Marketing Officer at SKIDOS Labs (Denmark), I drove global strategy for the EdTech brand, improving app-store conversions by 30%, raising customer LTV by 60%, and achieving 9% EBITDA profitability through disciplined acquisition and retention frameworks. Most importantly I led the biggest strategic shift for the brand with a 6-month project with Bates Denmark that led to a major successful brand pivot
· At Reliance Jio, I spearheaded the greenfield launch of an omni-channel commerce business, scaling it to $20M ARR by creating an integrated offline–online go-to-market model. I led this entire project from scratch.
· At Apex Footwear (Bangladesh), as Head of Marketing and Digital, I led a $100M business portfolio, launched new highly successful sub-brands, built the country’s largest loyalty program (>1M members contributing 60% of revenues), and institutionalized a data-led Omni-channel business and turned into a standalone profitable channel within 2 years (with top line of USD5mn)
Currently, in my role as a Fractional Growth leader with brands, I work with Founders and Accelerators of D2C brands to diagnose their pain points and set them on growth path through the above AI-led marketing operating systems. My impact areas are
· Brand positioning, Pricing, ICP-fit content marketing to drive saliency
· Fully integrated marketing funnels (Acquisition & Retention) to maximize LTV, reduce CAC-LTV ratio, maximize Marketing ROI
· Brand Pulse through competition intelligence, customer feedback and brand sentiment tracking
· Omni-channel and new business model pivots
Work Experience
o Responsible for Growth strategies – customer acquisition, retention and engagement. Responsible for driving brand visibility, content marketing, get more from owned and earned media and enhanced engagement of existing customers.
o Managing an annual revenue of USD5mn with 9% profitability at EBITDA level, a digital marketing budget of USD600k Scaled paid marketing channel contribution from 1% to 15% of overall acquisitions in under 2 years. Have improved retention and Customer LTV by 60% in past 18 months and achieved standalone profitability of paid marketing channels
o Improved conversion rate optimization of the marketing funnel – download monetization has improved from 4.5% to 6% over 2 years through continuous A/B testing.
o Have led the SKIDOS 5-year brand strategy formulation exercise (including the critical repositioning exercise with Bates Denmark) and co-created a product strategy completely aligned with the brand vision with the rest of the leadership team
o Custodian of the flagship Apex brand as well as the 5 key sub-brands. Managing annual marketing budget of USD3.5mn
o Responsible for delivering brand-level top-line and profitability, media planning, marketing RoI, consumer research.
o Responsible for driving market share, brand leadership across the fashion and lifestyle space for the organization.
o Creation of a loyalty eco-system (Apex Rewards CRM Program) that thrived on continuous engagement (through a high-end CRM engine driving personalization, customization and differentiated experience across all consumer touchpoints).
Built the e-commerce business from scratch, created long-term capabilities to create a truly omni-channel experience, integrating customer experience across physical retail stores and digital