Personal details
Romz M.
Technical skills
About
Amazon & Multi-Channel PPC Pro | Brand Marketer | Growth Consultant | Digital Marketing Strategist
Managed small-start ups to $20M brands globally | Amazon Consultant | Paid Ads (PPC) & Overall Brand Strategy
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I transform advertising accounts into powerful profit centers. As a dedicated partner, I integrate seamlessly with your team, architecting data-driven PPC strategies amplified by custom AI automation. My focus is on building long-term brand equity and delivering superior, sustainable growth for both DTC (Direct-to-Consumer) brands and global marketplace sellers.
I move beyond basic campaign management to build intelligent, efficient advertising systems that provide a definitive competitive edge.
Core Competencies & Services
My services are designed to provide a holistic, full-funnel advertising and brand growth solution.
•Strategic Brand Growth on Amazon
•Full-Funnel Campaign Management (Sponsored Products, Brands, Display, Video, DSP)
•Profit-Driven Bid Optimization & Budget Allocation (ACOS, TACOS, Blended ROAS)
•Advanced Keyword & Market Dominance Strategy
•Amazon SEO & Listing Optimization for maximum conversion and organic rank
•Strategic Product Launch & Brand Scaling Campaigns
•AI Automation & Prompt Engineering
•Custom AI-Powered Workflow Automation (using n8n, Make, Zapier, APIs)
•Development of AI Agents for bid management, performance reporting, and market intelligence
• Certified Prompt Engineering (Google) using advanced LLMs (ChatGPT-4, Perplexity, Claude Anthropic, Grok, Gemini, Google AI Studio
• Automation of manual tasks to unlock strategic focus and efficiency
• Multi-Platform Ad Management
• Google Ads: Search, Shopping, Display, and YouTube campaigns
• Walmart Connect: Full PPC management for the Walmart marketplace
• DTC & Shopify Ecosystem: On-platform ad management and CRO strategies
• Conversion Rate Optimization (CRO)
• A/B Testing frameworks for ad creatives and landing pages
• Analysis of user behavior to identify and eliminate conversion friction
• Technology & Professional Tool Stacks
I am proficient across the industry's leading software, ensuring professional execution, reporting, and collaboration.
PPC & Ad Management Platforms
• Perpetua
• Pacvue
• Teikametrics
• IntentWise
• Adtomic
• Kapoq
• Scale Insights
**Keyword & Market Research Tools
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• Helium10
• DataDive
• DataRova
• ChatGPT-4
• Perplexity
• Gemini
• Grok
• Claude
_AI & Automation Technologies
_• n8n
• API Integrations
• Google Prompting Essentials
• Data Visualization & Reporting
• Looker Studio (Google Data Studio)
• Advanced Excel Dashboards
• Zapier
• Make
_Project Management & Collaboration
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• Asana
• Trello
• Slack
• ClickUp
• Conversion & User Behavior Analysis
• Hotjar
• A/B Testing Software
Work Experience
End-to-end Amazon brand strategy from SEO, PPC, Inventory etc
- Owned P&L, advertising strategies and budgeting that are strategic, logical and analytical.
- Processed Keyword Analytics and Research through various keyword research tools such as DataDive and Helium10
- Coordinated cost-effective strategies through cross-functional teams from creatives up to listing enhancement.
- Conducted budget management to prevent brands from overspending while achieving key metrics like TACoS and ACoS %.
- Managed marketplaces mainly in the US but not limited to CA, MX ,and PAN countries.
- Managed product launches and set up strategies depending on brand opportunities.
- Measured campaign ads successes through in-depth reporting and metrics management.
- Managed listings and category listing requirements to ensure products are retail ready and competitive on digital selling platforms.
- Managed cross-functional team members to support the quality of work both on and off Amazon platforms.