Personal details
Rafael A.
About
Business Development Strategy Executive with over 20 years of experience leading growth, market expansion, partnerships and go-to-market strategies across travel, hospitality and events (MICE) segments. Specialized in building B2B high-performing local operations, launching new revenue channels, structuring strategic areas and leading crossfunctional teams. Fluent in English, Spanish, and a native Portuguese speaker, I have led significant transformations in companies undergoing expansion or repositioning across Brazil and Latin America. Known for my strategic thinking, goal orientation and strong interpersonal skills, I translate corporate objectives into actionable operational strategies that deliver measurable results. With a proven ability to manage complex cross-functional teams, implement data-driven improvements, and ensure efficiency, cost optimization, regulatory compliance and customer excellence, I consistently drive high-impact outcomes in dynamic, multicultural environments. Ready to contribute in executive roles focused on sustainable growth, collaborative leadership, and the development of high-performance teams.
Work Experience
As Commercial Manager at Incentivare, a leading company with over 25 years in the incentive travel and corporate events (MICE) sector, I am responsible for driving business growth, developing new markets, and strengthening client relationships.
• Leading commercial strategy to expand Incentivare’s presence in new segments and industries.
• Generating over BRL 13.5M in new business opportunities within the first 4 months.
• Structuring the sales funnel and ABM strategies to focus efforts and scale growth.
• Building and nurturing strong relationships with corporate clients and key decision-makers.
• Restructuring branding and go-to-market strategies to support long-term growth
• Managed all aspects of operations, marketing, and strategic planning to scale the business, achieving more than R$6M in revenues in 5 years
• Built and led a high-performing team of 10 employees, focusing on hospitality and operational efficiency, resulting in 97 NPS and over 90k customers within 5 years
• Developed and implemented marketing and financial strategies, driving 20% CAGR revenue growth and 18% EBITDA in the last 4 years.
• Optimized CAC, ATV and CLTV by implementing loyalty program resulting in 1.500% ROI
• Established strategic partnerships with companies like Accor, Cisco, Genial Bank
• Implemented and managed essential KPIs such as COGS, Prime Cost and Fixed Costs Ratio
• Responsible for P&L, Balance and Cashflow
• Conducted partners exit negotiations and company’s valuation