Personal details
Rafael A.
About
I am a senior marketing manager and business development executive with 20+ years of experience in strategic marketing planning, e-commerce management, brand growth, and business development across diverse industries. As an entrepreneur, I successfully built a thriving brand in the brewery and restaurant markets, achieving two-digits growth and resilience during the COVID-19 crisis. I led projects that increased e-commerce revenues by 70% and I am recognized for aligning strategies with market needs and developing high-performance teams. Fluent in English, Spanish, and Portuguese, I am transitioning from my company’s management and ready to drive impactful new business outcomes.
Work Experience
• Managed all aspects of operations, marketing, and strategic planning to scale the business, achieving more than R$6M in revenues in 5 years
• Built and led a high-performing team of 10 employees, focusing on hospitality and operational efficiency, resulting in 97 NPS and over 90k customers within 5 years
• Developed and implemented marketing and financial strategies, driving 20% CAGR revenue growth and 18% EBITDA in the last 4 years.
• Optimized CAC, ATV and CLTV by implementing loyalty program resulting in 1.500% ROI
• Established strategic partnerships with companies like Accor, Cisco, Genial Bank
• Implemented and managed essential KPIs such as COGS, Prime Cost and Fixed Costs Ratio
• Responsible for P&L, Balance and Cashflow
• Conducted partners exit negotiations and company’s valuation
• Reorganized the marketing department, implementing new branding, communication, and e-commerce strategies.
• Developed and executed initiatives that contributed to a 20% increase in the company’s total revenue
• Prepared the marketing department for long-term growth, aligning strategies with business objectives
• Enhanced the company’s digital presence and user experience, driving higher engagement and sales, resulting in a 25% growth within 10 months