Personal details
Patrick M.
Technical skills
About
Driving SaaS marketing innovation, my roles as Chief Marketing Officer encapsulate global brand strategy, paid and social media, public and industry relations, and demand generation. The teams I have built and led have significantly expanded market presence, pipeline, and revenue by leveraging expertise in digital content, advertising, and event marketing to engage and captivate our audiences.
With a focus on combining innovative content marketing and PR with paid media, I've pursued a unique strategy that transcends traditional marketing boundaries to deliver outsized organic growth and efficient qualified conversion. At the core of my mission is a dedication to delivering precise and impactful marketing solutions, powered by the voice of the customer, that resonate with buyers and drive exceptional growth.
Work Experience
Built a multi-million-dollar brand and demand generation capability from the ground up.
Created 10x pipeline growth and 7x revenue growth through an innovative approach
combining content marketing, industry leading demand gen Martech, and skilled team
building and management. Executing 15+ industry events per year, including creation of
brand-owned annual industry conference. Created a PR strategy resulting in more than
20+ industry award recognitions in 4 year’s time. Manage high-efficiency interdisciplinary
team of 15 over 4 countries. Direct contributor to successful $48M Series B and $65M
Series C funding rounds. Driving revenue growth from $10m ARR to over $70m ARR.
Plan and manage multi-million-dollar annual budget across media, PR, events,
advertising, and sales activation, leading to ARR growth from $3M to $25M and company
growth of 30 FTE’s to more than 200 FTEs in 24 months. Built team of 6 direct reports to
develop ROI driven marketing strategy including custom Martech automation for content
marketing and lead generation, product marketing and pricing, sales enablement tools
and training, and execution of more than 30 industry events a year. Created first of its
kind branded industry conference with 100+ paid attendees two years running, and
directly lead successful close of $25M+ Series C funding. 9 figure exit to NielsenIQ.