Personal details

Bukelwa M.

Timezone: Pretoria (UTC+2)

Summary

I am driven by a desire to help brands tell their story to the right audience by using Machine Learning and AI to unravel insights hidden within their data.

I have 4 years of experience in Data Analytics within the digital marketing space and about one year of experience in Data Science working with operational data.

I specialize in Data storytelling, Conversion Rate Optimization, Market research analysis, Consumer/ User experience research, User journey analysis, Website and Campaign analysis, and Predictive analytics.

I am proficient with using Python, Google Marketing Platform, Google Cloud, PowerBI, and Excel. I have working experience with Javascript, HTML & CSS, and SQL.

Technical skills

Top 3 skills

Data Science・4 yrs Python・4 yrs Machine Learning・3 yrs

Other skills

Data Analysis・3 yrs SQL・3 yrs Google Cloud Platform・4 yrs Excel・8 yrs JavaScript・2 yrs

Work Experience

Data Analytics Mentor

Thinkful | Jan 2020 - Dec 2021

Python

SQL

Excel

Tableau

Thinkful is an online learning platform that offers courses in Data Analytics, Data Science, UX/UI, Software, and web development. I am a Data Analytics mentor that works remotely to assist their students to excel in their studies. I have one on one session with learners weekly, I work an average of 6 hours a week with an average of 10 learners The topics that are covered in the Data Analytics course are: * Excel foundation * SQL foundation * Data storytelling and visualization * Statistics * Mock Interviews * Python foundation

Data Manager

Black Swan | Mar 2021 - Jul 2021

Python

Excel

API

* Automating lead generation using web scraping and Python. * Generating leads for the telesales team * Reporting and improving team performance through continuous dialogs, identification of blockers, and reducing redundant processes. * Reporting and managing workload distribution and liaising with relevant stakeholders on campaign enrichment progress. * Streamlining processes using custom-built python scripts and integrating with third-party API's * Data wrangling and Data Analysis * Motivating and inspiring team members to identify and achieve personal and career growth plans.

Personal Projects

House Price Predictor Model

2019

Python

NumPy

Matplotlib

Pandas

House predictor Model – We attended a Data Science meetup event where we met other data scientists in JHB to work on a data set on Kaggle to predict house prices. This was the first project that required me to use multiple regression. I didn’t understand why statistics played a huge role in data science until I worked on this project.

Crime Statistics insight

2018

Python

NumPy

Matplotlib

Pandas

We got a hold of a data set from surveys that were conducted by the government to figure out the crime statistics in South Africa. The task I was I was given was to get insight from the data set, here is the notebook that was created from the project: