Personal details
Natasha M.
About
I design digital experiences that drive measurable business impact.
With 10+ years in UX/UI, product design, and conversion optimization at RBC, I specialize in bridging user experience with performance. I build and scale digital experiences at enterprise levels (including financial services) that balance user clarity, business impact, and measurable growth.
I specialize in:
✔ Designing end-to-end user journeys across web and digital products that reduce friction and improve engagement
✔ Leading A/B testing and experimentation frameworks
✔ Translating analytics into optimization strategies
✔ Partnering with UX, product, content, and engineering teams
✔ Leveraging data (GA4, Adobe Analytics) to inform decisions
✔ Aligning personalization with customer needs and business goals
I’m particularly interested in product design roles where UX decisions directly influence growth.
CORE COMPETENCIES
- UX & Product Journey Strategy
- Conversion Rate Optimization (CRO)
- Experimentation & A/B Testing
- Analytics & Measurement (GA4, GTM, heatmaps)
- Cross-functional Leadership
- Agile Prioritization & Execution
- CMS Frameworks (WordPress, Webflow)
- Data-Driven Decision Making
- UX Writing & Content Optimization
- Adobe Creative Suite , Figma, Canva
- HTML/CSS
Work Experience
- Led UX, CRO, and digital experience for a DTC ecommerce brand, optimizing PDPs, landing pages, and funnels for clarity, education, and conversion.
- Applied UX principles and experimentation to reduce friction in high-consideration purchases, improving engagement and purchase confidence.
- Owned analytics, testing, and lifecycle optimization across Shopify, GA4, and email.
- Provided expertise in web and digital interface design to improve AI models for a top AI lab.
- Created complex, real‑world scenarios; performed multi‑stage reviews
- Maintained high accuracy and throughput in large-scale annotation workflows, contributing to reliable training data for AI model fine-tuning.