Personal details
Mochamad R.
Content Strategist
Based in: 🇮🇩 Indonesia
Timezone: Jakarta (UTC+7)
Technical skills
About
- Over 10 years of experience in content creation, specializing in content editing, content planning, and copywriting.
- Proven expertise in multiple writing styles, including creative writing, SEO writing, and scriptwriting.
- Experienced leader who has managed diverse teams of various sizes.
Work Experience
Content Strategist
Horego, Jakarta, Indonesia | Sep 2023 - Present
SEM
On-Page SEO
Off-Page SEO
Google Search Console
Content strategy
Backlinking
- Spearheading the content strategy for the website (guide.horego.com), app, and social media (soon).
- Managing the on-page SEO, and off-page SEO to a certain extent, by crafting topical clusters, researching keywords, backlinking, and auditing the website regularly.
- Utilizing Google Search Console and SEMrush to monitor website performance, analyze data, and propose enhancement initiatives.
- Optimizing 80+ monthly articles, connecting them with relevant internal links to establish topical authority.
- Producing Place list (a curated list of FnB places) within the app for popular areas and landmarks.
Content Editor
SehatQ, Jakarta, Indonesia | Sep 2018 - Jul 2023
SEO
Code Review
Scripting language
Keyword Research
On-Page SEO
Content development
Competitor analysis
Social media content
- Played a pivotal role in SehatQ’s growth by writing and editing 4,000+ SEO and social media content.
- Initiated the Review category from 0 to 1 million sessions in just 2 years.
- Reviewed and optimized 100+ monthly content from in-house writers, freelancers, and social media managers.
- Improved the on-page SEO by creating topical clusters, researching keywords, and doing competitor analysis.
- Composed scripts for video content (TikTok and YouTube) and collaborated with the creative team and doctors to
produce 2-3 videos per month.
Education
Universitas Indonesia
Bachelor's degree・Sociology
Sep 2009 - Sep 2014