Personal details
Lisa M.
About
I'm a seasoned Marketing Director with over a decade of experience leading teams and driving growth through data-driven insights and cross-functional leadership. I excel in developing and implementing effective marketing strategies, tracking key performance indicators, and managing brand budgets.
Throughout my career, I've honed my skills in areas like SEO, content strategy, competitor research, product development, strategic planning, and team leadership. My proficiency in these areas is backed by a track record of delivering quantifiable results - increased organic reach, improved website rankings, higher conversion rates, and enhanced customer engagement. A few examples, I reinvented our brand packaging resulting in a 40% increase in sales within the first 12 months and created a website optimization plan to increase organic traffic 300% within 6 months.
I have overseen the full lifecycle of digital campaigns from conception to execution, always keeping an eye on metrics to refine strategies for maximum impact. I also maintain strong relationships across departments to ensure our marketing efforts align with broader organizational goals.
However, what truly sets me apart is my ability to foster professional growth within my teams. By establishing clear KPIs and providing actionable feedback, I create an environment that not only drives performance but also encourages continuous learning and development.
I am someone who can harness the power of data to drive innovative marketing solutions while nurturing a high-performing team.
Work Experience
- Initiating consumer research analyzing market trends for product ideation and development in collaboration with R&D.
- Enhances SEO strategies through keyword research and content strategy driving a 300% traffic increase in website traffic in 6 months.
- Drives content marketing across digital marketing and social media platforms.
- Manages PPC campaigns averaging 10%-15% click rates.
- Monitors performance metrics (KPI’s) to ensure marketing objectives are being met.
- Led direct to consumer (DTC) product marketing, executed marketing strategies, and new product development, achieving over 30% market share growth and #1 position in healthcare product category.
- Used analytical skills to conduct market research and diagnose competitive landscape for new product development launching 12 new products.
- Leveraged customer insights to define product positioning and drive brand strategy.
- Created and lead marketing team, setting strategic direction and standards for performance management.
- Ensured marketing compliance with regulatory bodies: FDA, EPA, and FTC.
- Owned all aspects of marketing budget plan and contributed to high-level decision-making as a key advisor to the CEO and Board of Directors.