Personal details

Lisa M. - Remote brand marketer

Lisa M.

Marketing Director
Based in: đŸ‡ș🇾 United States
Timezone: Pacific Time (US & Canada) (UTC-7)

About

Strategic, data-driven marketing leader with 15+ years of experience growing brands, leading high-performing teams, and driving successful product launches. Expert in market research, consumer insights, and performance analytics to shape product strategy, optimize campaigns, and increase market share. Proven success in DTC environments with deep expertise in SEO, content marketing, digital advertising, and KPI-driven decision-making.

linkedin.com/in/lisa-marie-muller

lisamuller.my.canva.site/

Work Experience

Marketing Director
Quest Products | Feb 2024 - Present
SEO
Branding
Keyword Research
Performance analytics
Creative Web Design
Market research
Content strategy
Dashboard Design
PPC campaigns
Cross-functional collaboration
Strategic Technology Planning
Competitor analysis
Digital strategy
Paid media
  • Support brand and product development efforts in collaboration with R&D using consumer and market insights.
  • Design and execute full-funnel SEO, content, and paid media strategies, increasing site traffic by 300%
  • Achieve consistent 10–15% CTRs across paid campaigns through data-informed optimizations.
  • Built real-time KPI dashboards to monitor campaign performance, improve targeting, and guide budget allocation.
  • Manage brand budgets and guide strategic planning across organic and paid media channels.
Marketing Director
Tec Laboratories, Inc | Jan 2010 - Feb 2024
Leadership
Branding
Digital marketing
Market research
Creative Development
Cross-functional collaboration
Creative direction
Marketing analysis
Competitor analysis
Brand strategy
Brand marketing
Brand messaging
Brand positioning
Strategic planning
Budget management
  • Executed direct to consumer (DTC) product marketing strategies achieving 30%+ market share growth and #1 position in respective healthcare product categories.
  • Conducted qualitative and quantitative market research to guide development of 12 new products.
  • Developed and coached marketing team, setting strategic direction with standards for performance measurement.
  • Ensured marketing compliance with regulatory bodies: FDA, EPA, and FTC.
  • Developed omnichannel brand positioning to unify messaging and visual identity across platforms.
  • Collaborated in high-level decision-making as a key advisor to the CEO and Board of Directors.

Projects

Brand Evolution for Tecnu and Licefreee
2012 | https://lisamariemuller.wordpress.com/brand-evolutions/
Management
Branding
Market research
Creative direction
Marketing analysis
Brand strategy
Please visit weblink to see the evolution of Licefreee! and Tecnu brands raising sales 40% and 30% within the first 12 months. Rebranded Licefreee with bilingual packaging informed by extensive market research, driving a 40% sales increase in the first year and growing revenue from $2M to $11M, establishing it as the #2 lice treatment brand in the USA. Drove Tecnu’s market growth from $4M to $13M, securing its position as the #1 brand in poison ivy/oak treatment.
Launch of Tecnu Detox Wipes
2022
Project development
Product launch
Market research
Marketing analysis
Brand strategy
Conducted in-depth consumer research to design and launch Tecnu Detox Wipes, an Amazon-exclusive product that achieved $325K in sales year to date.

Education

University of Phoenix
Bachelor's degree・Business
Aug 2024 - Jun 2025
Linn Benton Community College
Associate・Business
Aug 1994 - Jun 1998

Certifications & Awards

Google AI Essentials
Coursera | Mar 2025
Arc Certified Remote Developer / Arc Certified Remote Marketer / Arc Certified Remote Designer
Arc | Nov 2024