Personal details
Leonardo M.
Summary
With over eight years of experience in the industry as a Graphic Designer, I am experienced in leveraging the success of companies by helping with their brand and marketing efforts. My expertise covers a wide range of activities, including:
• Designing or redesigning brand identities, including logos, color palettes, typography, and other visual elements that represent the essence and values of the company.
• In-depth knowledge of UI/UX fundamentals, with the ability to develop responsive layouts and apply grids, resulting in consistent and user-friendly designs.
• Practical knowledge in front-end (HTML, CSS, and JavaScript) with limited experience in back-end (PHP and Python).
• Intermediate-level knowledge in 3D object modeling and scene creation in Blender. Mainly used for prototyping and developing mockups.
• Practical experience in creating 2D animations in Adobe After Effects.
• Limited knowledge in video editing using Adobe Premiere.
• I am experienced in project management, I have the ability to set clear goals, develop detailed timelines, and allocate resources strategically, thus ensuring that projects are completed on time and within budget.
Work Experience
I have worked with over 100 clients from all over the world and various industries, developing not only aesthetically pleasing and consistent visual identities but also an effective asset to communicate their brand values to their target audience, improve brand credibility and brand recognition.
• Responsible for all client communication, from the sales process to creating briefs and project presentations.
• Creation of schedules to ensure timely delivery and within budget while managing multiple projects simultaneously.
• Creation of brand guidelines and design systems to ensure brand consistency across all mediums.
• Conduct market research and trend analysis to stay updated on best practices and trends in graphic design.
• Responsible for developing visual identities and brand collateral and turning clients' initial ideas into effective solutions.