Personal details
Julieta B.
Summary
Data-Driven Digital marketing specialist with 7+ years of experience in Performance Marketing. Oriented to the creation, execution and monitoring of PPC and Paid Social strategies, with a strong focus on optimizing conversion rates and reducing costs per acquisition.
I have experience running conversion campaigns as well as lead generation, traffic and engagement campaigns in a wide variety of platforms, such as Google Ads, LinkedIn Ads, Meta, YouTube, Bing and Twitter Ads.
On the other hand, I have experience in B2C and B2B and in a wide range of industries, from Saas and IT to Real Estate and Health Care.
Work Experience
- Coordinating marketing plans for new podcast launches, and ad sales clients.
Internal team coordination, evergreen content strategy, JIRA tickets, confluence documentation, and recurring meetings. - Manage new/existing podcast (off-platform) marketing campaigns including, project management, performance tracking, and creative strategy.
- Work directly with Account Managers and Ads Sales team lead on current initiatives.
- Campaign analysis tracking.
- Partner with VP of Marketing on overall strategy.
Build and optimize paid media and lead generation campaigns in channels like display, social, native advertising, and video, especially for Google, LinkedIn, Twitter, Instagram, and YouTube.
Create, manage, and optimize PPC campaigns, specifically, Google Search and Google Display, for multiple B2B clients, in industries like Saas, IT and Health Care.
Oversee and manage the budgets for paid media for all clients, monthly and quarterly. Define, measure, and evaluate relevant paid media KPIs. Use Hubspot, Google Analytics, Google Tag Manager, Twitter Pixel and LinkedIn Insight Tag to set up lead forms, implement conversion tracking, and analyze campaign performance.
Plan, execute and measure experiments, conversion tests, and growth strategies.
Conduct in-depth keyword and website research, ad grouping and audience targeting, and make optimizations based on this analysis and research.
Utilize strong analytical ability to evaluate the effectiveness of the prospect and customer experience across multiple channels and touchpoints. Inform and assist in the development of monthly, quarterly and annual integrated strategies for Aimtalâs clients that result in high engagement and performance.
Collaborate with internal teams to create landing pages and optimize user experience for conversion.
Perform and execute various digital marketing administrative tasks related to the role.
Build and optimize email marketing campaigns and workflow on Hubspot: setup, A/B testing, monitoring and optimization.
Establish criteria for the different lead stages in concordance with the lead funnel and the sales process: Hot lead, SQL, MQL, and Cold lead.
Development of the Analytics service line for the agency: integrate Databox, Google Analytics and Google Data Studio to create a new service line that includes reporting and analytics for all the services the agency provides (social, content, paid, email).