Jorge

Passionate about ecommerce, web analytics, user experience an entrepreneurship. I have a Physics degree and a master in Mathematics.

When it comes to build and improve a website, I combine analytical thinking to understand trends from traffic data with empathetic thinking to put myself in the visitor shoes. Improve a website means, in my opinion, to provide a better user experience and to get better conversion rates. To achieve this, in the one hand you need to be able to synthesize data and, in the other hand, to understand the reasons why people visit your website, which can't be done only by analyzing traffic data, but also using qualitative techniques such as surveys or "Personas" studies.