Hussain

Hi! I am a digital analytics consultant focusing on measurement strategy, technical implementation and training. I enjoy demystifying analytics and helping others effectively use data driven insights in decision making.

Over the last 5 years I have worked with digital properties large and small (over 250 clients), with eclectic set of business models (leadgen, saas, ecommerce, content, membership). Some interesting collaborations include work for oDesk corp, invisionapp, getvero, vinja, tinyme, golfdiscount, runnersconnect, cellphonerepair.

Because of the breadth and scale of my projects, I have a great understanding of analytics tools and how they work at a fundamental level. I have been especially called upon for my in the weeds expertise with Google Analytics, Kissmetrics and Google Tag Manager.

In addition to common stuff I have worked with Attribution models, hacking GTM and GA to extend their capabilities and in very large deployments making sense of data, tools, reports and weird bugs.

ps. I am currently in Hong Kong before heading to Karachi. As I don't expect my location to impact my availability, I am leaving the timezone in london [gmt+0] to keep the timezone offsets sane and easier to calculate while I move around.