Guya M.

I designed the brand and visual identity for Gaia Concierge, who needed an elegant, modern, and polished system for her new business as a luxury event and wedding planner. During our discovery workshop, several key insights emerged: - she originally trained as a geologist, bringing a unique sense of structure and precision to her work; - she had extensive experience as a wedding planner within established agencies; clients consistently praised her exceptional organisational skills and her ability to lead suppliers with a discreet yet decisive presence; - her service style embodies low-key luxury, refined and never ostentatious. The irregular diamond motif and diamond itself became the central visual elements of the identity, symbolising both structure and artistry: a perfect reflection of her strengths and of the brand’s archetypes (major: Caregiver, Creator; minor: Explorer, Ruler). The colour palette was crafted to express elegance and understated luxury, aligning with the sophisticated events she curates.