Twelve years leading growth, performance, and e-commerce for global brands and retailers. Now I build software and automation.
I founded and scaled Hellmet over six years into a market leader in its niche, then held growth and marketing engineering roles across Linio, Mercado Libre, Schneider Electric, Boehringer Ingelheim, and Codere Online. At every company, I ended up as the person waiting for internal tools that nobody was building.
In 2024, I started building them myself.
I design the product, define the architecture, write strict specifications, and verify everything against real data. AI agents write the code under my direct supervision, shipping through the exact same CI/CD pipelines, automated tests, and release gates as any traditional code. I say this up front to attract teams aligned with this paradigm and save time for those who aren't.
I know what growth, marketing, and operational teams actually need from software because for twelve years, I was the one waiting for it to exist.
Bilingual (English & Spanish) • Fully Remote 💻