Personal details

Gerardo S. - Remote growth marketer

Gerardo S.

Marketing Engineer
Based in: 🇲🇽 Mexico
Timezone: Mexico City (UTC-6)

About

Twelve years leading growth, performance, and e-commerce for global brands and retailers. Now I build software and automation.

I founded and scaled Hellmet over six years into a market leader in its niche, then held growth and marketing engineering roles across Linio, Mercado Libre, Schneider Electric, Boehringer Ingelheim, and Codere Online. At every company, I ended up as the person waiting for internal tools that nobody was building.

In 2024, I started building them myself.

In Production

  • CVForge (cvforge.korven.dev): A local-first, AI-assisted job-search engine with scheduled scraping agents designed to never hallucinate or invent user data. Built with Next.js, SQLite, and Anthropic API; packaged as a zero-install desktop app for macOS and Windows with 500+ automated tests.
  • Hellmet: A cross-border pre-order e-commerce engine.
  • Open TV: (korven.dev/opentv) Open-source live TV streamed from your local machine. A single Go binary with an embedded Svelte client (MIT License). I made it just for fun.
  • Service Ops Platforms: Production back-offices for two service businesses using Next.js, Supabase, Playwright, Telegram automations, a Python media pipeline (Whisper, YOLO), and self-hosted e-signatures on Docker.

How I Work

I design the product, define the architecture, write strict specifications, and verify everything against real data. AI agents write the code under my direct supervision, shipping through the exact same CI/CD pipelines, automated tests, and release gates as any traditional code. I say this up front to attract teams aligned with this paradigm and save time for those who aren't.

Core Advantage

I know what growth, marketing, and operational teams actually need from software because for twelve years, I was the one waiting for it to exist.

Bilingual (English & Spanish) • Fully Remote 💻

Work Experience

PPC Coordinator
Codere Online | Jan 2026 - Aug 2026
Marketing campaign
  • Managed search engine marketing (SEM) campaigns across Google Ads, Bing, and Apple Search for the Casino and Sports Betting verticals within the Argentine and Panamanian markets.
  • Allocated and optimized a monthly budget of approximately €80,000, consistently driving efficiency against the primary performance metric: Cost Per Acquisition (CPA).
  • Tailored market-specific strategies based on localized consumer behavior: maximized casino revenue in Panama by targeting its higher purchasing power, while shifting capital toward sports betting in Argentina to capture local demand.
Retail Media Client Partner
Mercado Libre | Jan 2025 - Aug 2025
Market research
  • Served as an in-house Advertising Consultant via Diggo Digital Agency, managing specialized ad campaigns within the Mercado Libre (MeLi) ecosystem for Top Brands.
  • Owned media strategy alignment and budget execution, continuously optimizing for Return on Ad Spend (ROAS) and keeping campaigns aligned with client business objectives.
  • Managed direct brand relationships, leading bi-weekly performance reviews and presenting data-driven optimization plans for subsequent cycles.

Projects

Korven.dev
Software architecture
Korven is a single-person studio. I take on one project at a time and build it entirely from scratch, from the core of your operation to the day of delivery.

Education

Universidad Panamericana
Bachelor's degree・International Business and Administration
Jan 2009 - Jan 2013