Personal details

Filip M. - Remote paid acquisition specialist

Filip M.

Based in: šŸ‡­šŸ‡· Croatia
Timezone: Zagreb (UTC+2)

Summary

I'm an experienced performance and growth marketing manager focused on creating, managing, and optimizing Google Ads, YouTube ads, Microsoft Ads, Meta Ads campaigns, paid ads in other channels, and on-site SEO. I have 7+ years of experience in the field of digital marketing (freelance, in agencies, and on the client side), managing a couple of dozen paid campaigns from various industries - yacht-charter, e-commerce, finance, health, travel, tourism, car dealership, SaaS, food tech, and more...

Throughout my career, Iā€™ve been managing large-scale advertising budgets (up to 250.000 ā‚¬/month) and smaller-scale budgets for local businesses.

I have experience in various technologies and tools, including Jira and Trello, ChatGPT (for marketing) WordPress, WooCommerce, Shopify, Unbounce, Looker Studio, Google Analytics and Google Tag Manager, Search Console, etc.

I manage accounts in 3 different languages (English, German, and Croatian, but Iā€™ll be honest - Iā€™d need a grammar check for German) while I'm currently learning Italian with the goal of being able to run ads in Italian as well.

Work Experience

Performance Marketing Manager
XAIPE-Morandini | Jan 2020 - Present
Google Analytics
Facebook Advertising
Google Tag Manager
PPC
Looker
Google ads
LinkedIn management
Paid media
Performance marketing

We are storytellers, designers, and advertisersā€¦ with a genuine love for the Mediterranean and the sea. While transforming this love into collaboration with our clients, we tailor their digital stories and find their target audience through bespoke advertising.

Therefore, weā€™ve positioned ourselves as a digital agency specializing in the yachting charter and the tourism industry. But, we also work with diverse clients from other industries, such as global health, SaaS, and e-commerce.

By representing our clients online, we translate your ideas into words and emotions that everyone wants to experience when booking their tour, accommodation, or hiring a service.

Xaipe, this simple five-letter word, ā€œbe well and rejoice,ā€ used both as a greeting and a farewell, is the beginning and the end of everything we do.

Services we offer:
- PPC & Online Advertising
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Website Development

Performance Marketing Manager
57hours | Sep 2022 - Aug 2023
Google Analytics
Facebook Advertising
Google Tag Manager
PPC
Looker
Google ads
Performance marketing

Alongside my colleagues, I was managing their paid campaigns focused on lead generation and e-commerce.

Education

University of Zagreb
Master's degree惻Economics
Sep 2010 - Sep 2016