Personal details
Debby F.
About
A versatile professional with over 6 years of marketing experience, Debby has excelled in both the lifestyle, wellness, and tech industries. She is skilled in brand building, multi-platform communication strategies, and project management. Known for her strong problem-solving abilities and resilience, Debby thrives in fast-paced environments and is adept at leading teams and developing comprehensive marketing strategies.
Work Experience
Spearheaded the comprehensive 360-degree marketing strategy, from conceptualization to execution. Strategically designed, built, and sustained a robust social media presence across multiple platforms. Orchestrated a successful global blockchain networking event, securing partnerships with prominent global brands. Measured, analyzed, and reported marketing performance, consistently evaluating against established goals (ROI and KPIs). Collaborated closely with cross-functional teams to create compelling marketing materials. Cultivated and managed strategic relationships with partners in the Web3 and Blockchain industry, driving business growth and expanding product offerings.Blockchain, Hospitality
Led the process of building a Web3-based ecosystem from scratch. Understood and represented user needs. Monitored the market and developed competitive analyses. Defined a vision for a product. Prioritized product features and capabilities. Led and trained a team of 5 talented marketers. Initiated and led the overall marketing and brand strategy. Built and developed the company’s first email marketing channel and successfully obtained an open rate above the industry average. Initiated and built the company’s first immersive blockchain educational platform.Blockchain, Web3