For the past 7 years I've been working as a developer / designer for my Agency, edG Design. Started by myself and a close friend (and fellow Philosophy major), we work with businesses of all sizes to more effectively tell their story online, open new avenues for customer interaction online, and to manage technological complexity in the web world. 

Founder / Owner

CSS is my specialty. I love the process of writing a few declarations and seeing that immediately take affect on the pixels in front of me. I focus on handwritten custom CSS implementations, and love the new possibilities that modern CSS features are bringing to the table.

My career began around the same time as responsive design principles hit the mainstream. I've "grown up" as a developer with responsive design, and have been building websites that perform on devices of all sizes for a decade. 

I believe simplicity is key, and emphasize a mobile-first, progressively-enhanced methodology when writing styles. 

I have extensive experience with complex Google Analytics implementations for web applications, and leveraging Event tracking for custom interaction tracking and reporting on conversion rate optimization tests. 

Starting with some simple jQuery, and eventually moving into modern Javascript frameworks like Vue and React, I love the possibilities that even simple JavaScript brings to the web, and the promise of a unified frontend / backend language. 

I love the process of moving pixels around in an engaging and lifelike way, and experiment often with JavaScript-based animations via HTML Canvas.

CSS specialist, Web Designer / Developer Hybrid, Agency Owner

David W Martin

Ryze Renewables is an energy company with a groundbreaking process for creating low-carbon fuels from agricultural byproducts. They came to us because they needed to quickly establish an online presence that communicated their core values and capabilities to potential partners in the renewable fuels sector.

We worked closely with their team to refine their messaging for presentation in a web context, and to establish a bright, natural aesthetic that evokes their mission of reducing emissions and fighting climate change with better fuels.

Ryze Renewables

Many years ago, Malibu Farm was our first client. Since then, we've have had the unique opportunity to grow with their business as they transformed from a small local cooking blog to one of the hottest restaurant brands in Los Angeles (with new locations opening around the world).

Throughout this ongoing growth process we were challenged to grow their web presence for each new location, while staying true to the core brand. From holiday event ticket sales, to e-commerce opportunities, to rapidly change stemming from the Covid-19 outbreak, we have continued to manage this complexity and allow the owners and managers to focus on running the business.

Malibu Farm

Vidovich Vineyards occupies an interesting space: they are a new, modern winery connected to a farming family with deep roots in their area. They needed a refreshed web presence that exemplified that seeming contradiction, presenting their beautiful facilities and award winning wine to potential visitors while providing new ways to better serve their most loyal customers.

Over the course of the project we consulted with Vidovich Vineyards' core marketing team to develop and refine a message and aesthetic that achieved those goals. Additionally, we implemented several new features that allowed them to more directly interact with current and potential customers through their website. Our primary focus was on enabling online wine purchases, driving loyal customers to subscribe to the vineyard's quarterly wine club (through an automated sign up and billing process), and bringing greater visibility to their gorgeous private event space and tasting room.

Vidovich Vineyards

Suma is a startup with a simple goal: to make life easier for Nurses and Nursing Schools in California. They achieve this through a two-part strategy:

1) an online portal for Nurses and Nurse Practitioners to track their progress towards The State's complicated continuing education requirements.
2) an administrative backend for Nursing schools to organize their roster of nurses' class eligibility and curriculum progress, moving their paper-based records keeping into a secure, efficient online portal.

We have been consulting with Suma from the beginning. By taking the time to understand the founder's vision, we were able to quickly and cost-effectively develop an initial prototype to prove the concept, and have been iterating and adding features to make the platform more useful ever since.

Suma

I worked as a long-term consultant and developer at Currency Capital from 2015-2020. In addition to developing and maintaining their primary dynamic lead-capture frontend application, I was responsible for implementing a custom Google Analytics workflow based on GA custom Events, and served as the primary technical consultant on the Conversion Rate Optimization team. Together, we were responsible for formulating and testing hypotheses on how to improve conversions by reducing friction in the application UX. 

Personal details

David M.

Summary

Technical skills

Work Experience

Personal Projects