Personal details
Celeste Z.
Summary
I'm Celeste Zapata.
👩💻 Developer focused in Growth Engineering && Frontend Development.
With over 5 years of cross-industry experience, I´ve closely collaborated with designers, marketers, and analysts.
Passionate about continuous learning, I strive to deliver pixel-perfect designs with a focus on SEO and Performance optimization, essential for maintaining a high Quality Score for websites.
I'm committed to the principles of 🌱 Sustainable Software Engineering: prioritizing best practices for clean code and resource optimization, both to minimize environmental impact and to smartly cut costs.
Additionally, I consider Web Accessibility a priority, ensuring an inclusive user experience by providing seamless access for individuals with disabilities.
📌 Currently based in Mendoza, Argentina.
Technical skills
Work Experience
RESPONSIBILITIES
- Develop and maintainwebsites.
- Foster clear team communication to meet project goals employing agile methods.
KEY ACCOMPLISHMENTS
- Enhanced website performance and user satisfaction across multiple projects
RESPONSIBILITIES
- Partner with Marketing to launch initiatives, providing essential analytical and technical insights.
- Support the Sales team with tool management, troubleshooting, and the development of new analytics features.
- Author essential documentation for the Growth department.
- Manage self-directed tasks for over 20 Marketing pages, focusing on revamping the company-wide email structure and design to uphold pixel-perfect standards.
- Contribute to the development of the company's 2024 OKRs, ensuring growth strategies align with business goals.
- Engage in projects aimed at enhancing the overall site UI/UX and performance, aiming to improve the Quality Score of campaigns.
- Update functionality and design, executing deployments to refresh the content of the company's blog.
KEY ACCOMPLISHMENTS
- Founded and customized the Growth department to meet organizational needs.
- Led an 'Engineering for Non-Engineers' workshop, demystifying technical concepts and processes, and provided the team with reference materials and a technical glossary.
- Significantly improved the website's Homepage SEO score from around 70 to over 90.
- Created a Feature Request Guide for the Marketing and Sales teams to streamline project handling processes.
- Developed a logic for creating landing pages with forms integrated with Salesforce, reducing dependency on Instapage, saving costs, and leveraging the website's analytics tools and performance.