I am a results-oriented professional with over a decade of experience in digital marketing strategies. Passionate about driving positive change, I thrive on making meaningful impacts wherever I go. My objective is to contribute my expertise to an organization that champions quality, integrity, and innovation while continually enhancing my skills and knowledge base. Proficient in a wide array of tools and platforms including Google Ads, Bing Ads, social media marketing, conversion analysis, and CRM systems such as HubSpot, Salesforce, and Zoho, I am well-versed in PPC, paid social, SEO, and various analytics tools including SEMRush, Google Analytics, and Search Console. With expertise in JavaScript for Google Ads, programmatic advertising, remarketing, audience-based bidding, and native advertising, I excel in crafting comprehensive digital marketing strategies. Additionally, my proficiency in WordPress, Excel, and the Google suite complements my strategic approach, ensuring successful campaign execution and optimization.
A full-stack digital marketing agency, servicing businesses across DTC, B2C and B2B Key achievements:
· Contributed to the strategy across several client businesses to grow their brand, drive quality website traffic and increase conversions YoY
- Ecommerce retailer:
o Grew the revenue coming from middle of funnel generic campaigns by 61%, after employing a full funnel strategy
o Drove higher volume of quality traffic to the website, growing users by 25% and sessions by 24%, whilst growing revenue during sale bottom of funnel activity by 6%
o Achieved an MER of 7% vs benchmark of 5% for H1 2023
· During my first 4 months in the business, I designed and implemented the progression framework to be used for appraisals and career growth
· Introduced the MER metric as a means to educate clients on the importance of looking at the wider marketing mix when thinking about marketing investment and the need to move away from ROAS dependency
Responsibilities:
· Improving the quality that paid marketing at Silvertip offers to their clients
· Working with clients to understand their business goals, and work alongside them to devise intelligent strategies based on data-driven results
· Achieving agreed growth targets for clients
· Organising and leading regular communications with clients and delivering clear and consistent results: bi-weekly, weekly, quarterly
· Developing & communicating the best practice for the client services team
· Researching current best practices from external sources/newsletters/LinkedIn across: paid social, PPC, other performance marketing channels
· Development of team: training and 1-2-1s with direct reports, setting high expectations of performance
· Developing and ensuring client roadmaps are in place
· Aligning the companies product strategy with the overall business strategy
Cybersecurity SaaS, B2B go-to-market approach focusing on the SME space Key achievements: · Whilst managing a budget of nearly £750k per year, I drove all the activities that support brand awareness and demand generation, across paid search and paid social.
· During my first 6 months in the business, I managed to reduce the CAC from £800 to £276, bringing the CAC:LTV ratio to 1:13
· With a mix of increasing budgets, account optimisation and channel experimentation, the company revenue grew by around 26% per quarter, primarily from direct customer acquisition via paid channels, at the height of the pandemic
Responsibilities:
· Working directly with C-suite level (CGO and CEO) · Developing a performance marketing strategy that drives growth
· Working with all paid media channels (PPC, display, paid social) to acquire new customers
· Managing paid media budgets to maximise commercial impact
· Monitoring results of campaigns against defined company objectives in line with unit economics
· Defining a clear roadmap for optimisation and growth long term across our GTM channels
· Leading all B2B demand generation marketing activities
· Analysing effectiveness of CRO testing and A/B testing to inform copywriting and landing page strategies
· Developing a scalable and highly automated set-up for further investment in performance marketing
· Working cross-functionally with Product, Sales, Content and Marketing Operations to drive overall team performance and maximising impact on the business
· Leading a demand generation team, consisting of a paid social specialist and senior copywriter
· Optimising the CyberSmart website to improve the user journey and engagement