Personal details
Carlos S.
Growth Marketer
Based in: 🇬🇹 Guatemala
Timezone: Central America (UTC-6)
Summary
With eight years of experience in Growth Marketing, I have adeptly harnessed a blend of analytical prowess and creative acumen within this domain. My approach involves strategic utilization of Growth Marketing principles to refine marketing campaigns, effectively managing an advertising budget in excess of $500,000 and consistently achieving an impressive average Return On Ad Spend (ROAS) of 8x, culminating in substantial savings. At present, my professional pursuit is to deepen my proficiency by spearheading innovative Growth Marketing initiatives.
Work Experience
Email Marketing Specialist
Pixel Production | Nov 2022 - Present
Python
Shopify
Funnels
Klaviyo
Marketing Expert
Email campaigns
- Oversaw email marketing analytics, leveraging data-driven and data science methodologies to enhance performance. Expertly employed A/B testing on Klaviyo, hypothesis testing, and segmentation analysis with Python.
- Flows creation and flows testing to increase CTR and Revenue.
Marketing Analytics Consultant
Mood Digital - Self employed | Jan 2021 - Present
HubSpot
Ecommerce support.
- E-commerce Audit for Loccitane, Istore, and many other companies; Google Ads Strategy
- E-commerce Strategy leadership for Google Ads Strategy for Unicomer Corp.
- CRM implementation for Lonas Maya S.A to mangae clients in Hubspot gaining more than 15 ROAS in Google Ads.
- E-commerce Strategy leadership for Kinder Guatemala and New Strategy on Paid Media Meta ads and Google Ads.
Projects
Case Study: ROAS 27 +$2,000,000 USD Sales in E-commerce Sales through Data-Driven Strategies
Data analysis
Facebook advertising
Ecommerce marketing
Paid media
In this blog, I'll be sharing a recent case study where my strategies led to a remarkable 30% sales increase, amounting to over two million dollars in just three months. This post is more than a story of numbers; it's about how data-driven decisions can profoundly impact e-commerce success.
Whether you're an online retail enthusiast or a digital marketing professional, join me in exploring this journey of strategic triumph in the e-commerce world.
A 20-Day Case Study Showcasing How AB Testing Elevated E-commerce CTR from 2.7% to 5.7% and Boosted Revenue by Over $5,000
Data analytics
Klaviyo
I'm excited to share a detailed case study I conducted for Redmond Life, a major player in the Salt U.S. industry. This case study isn't just about what we did; it's about the journey of discovery and the impactful results we achieved.
Redmond Life, known for its significant presence in its sector, faced a challenge common to many in the digital age: optimizing email marketing to resonate more effectively with their audience.
Education
Panamerican Business School
Bachelor's degree・Digital Transformation
Oct 2022 - Jan 2024
CXL Institute
Minidegree・Growth Marketing
Jan 2021 - Jan 2023
Certifications & Awards
Associate Data Scientist
Data Camp | Dec 2023
Content marketing research
CXL | Feb 2021