Personal details
Asaf A.
Summary
Results-oriented marketing strategist with 13+ years' experience achieved success across B2BandB2C landscapes. Expertise in data-driven strategies, user acquisition, and campaign optimisationacross SEO, PPC, and social media. Proven track record of boosting revenue, reducing costs (CPA&CPL), and increasing conversions. Led successful market expansions, like achieving a 12%revenueuplift for a SaaS, and generating £1m for a gaming company.
Technical skills
Work Experience
Leveraging expertise in comprehensive marketing audits and performance analysis, I develop tailored marketingstrategies aligned with client goals and target audiences. This includes identifying KPIs and setting measurableobjectives for successful campaigns. I analyse and interpret data from various sources, including CRMs, social media platforms, and advertising platforms, to implement data-driven insights. I create and manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
Main achievements:
 Reduced a client's cost per acquisition by 27%, saving them £40k through the implementation of newuser behaviour and advanced data analysis tools.
ï‚· Successfully implemented and executed marketing strategies in five emerging markets, leading to a 12% uplift in revenue generation.
ï‚· Developed simplified and effective landing pages that increased conversion rate by 15%, resultingindozens of new users added monthly.
Spearheading cross-functional teams, I devised impactful marketing plans and streamlined collaboration to expedite company growth and revenue. Working hand-in-hand with country managers, I formulated impactful marketing strategies. I directly supported marketing initiatives across various channels, including SEO, GoogleAds, Facebook Ads, display advertising, and app campaigns, fine-tuning them through in-depth data analysis. My cooperation with design, tech, and product departments, alongside external agencies and suppliers, provedvital in boosting revenue.
Main achievements:
ï‚· Reduced CPA by 16% through the implementation of new user behaviour and advanced data analysis tools.
 Implemented and executed marketing strategies in three emerging markets, resulting in revenue generation exceeding £600k.
ï‚· Achieved a 9% conversion rate uplift with simplified and effective landing pages, leading to the acquisition of over 200 of new users each month.
ï‚· Increased user engagement by 17% through the development of 12 new audience segments, whichfacilitated the execution of 77 paid media campaigns, creation of 431 banners, and design of 118 landing pages.
ï‚· Implemented budget optimisation strategies that reduced wasteful ad spend by 15%while maintainingor enhancing performance metrics.