Personal details
Anna H.
Summary
Digital Marketing professional with 9+ years’ experience: permanent and contract roles on both the client side and at agencies, covering predominantly B2B and b2c verticals at tech giants, startups and SMBs. Experienced in the field of paid media, scaling and managing budgets (6+ digits) across the marketing funnel incl. TOFU, MOFU and BOFU campaigns optimizing at Paid Search, Meta, Twitter, LinkedIn, and on Programmatic buying platforms. In addition, the contracting experience allowed me to learn quickly, get up to speed on the job and exposure to work autonomously, and at the same time be a team-player across cross-functional teams. Ideally, looking for the next career move within a B2B SaaS organization or an established brand.
Technical skills
Work Experience
Working as an independent consultant to help other business to thrive and grow. Specialising in analytics / advertising. Website under construction.
Working with both b2c and b2b verticals delivering high growth for the most successful companies around the globe.
Clients include
- Working along with Charitable Marketing Organisation (b2c) - Breakthrough Media
- Working along volatile Crypto brokerage (b2c)
- Working along with established entertainment client (b2c) - Minor Entertainment / BBC
- Scaling performance marketing at startups (b2b)
- Working along with global network agency scaling international brands via multiple performance marketing channels, in various languages (b2c) - MLM
- Working with luxury retail clients at global network agency (b2c) - Artefact
- Working with online banking app (b2c2d) - ING / Yolt
- Performance Marketing (b2c) - The Tree / Arlo
- Marketing Consultancy helping lead gen for launching a fintech consultancy business (b2b)
- Senior Performance Marketing Manager (b2b) - Checkout.com
- PPC for Merkle (b2c) / Unilever brands
- Blue state - UNHCR
- Amazon - Workforce
● Recalibrated PPC account from broad match to a very targeted advertising set with running of Exact achieving 550% Deal volume while maintaining a healthy CPA to MQL ratio, Alongside trained up more generalist marketers to the nitty gritty of PPC and Excel advanced including Pivots, Vlooks and Macros.