Creative. Strategic. Results-Driven.
With a decade of experience in content marketing, brand strategy, and digital communications, I specialize in bringing brands to life through compelling storytelling and data-driven strategies. I have honed my expertise in content creation, lifecycle marketing, social media management, and strategic partnerships—particularly within the CPG beauty industry.
💡 Key Skills & Expertise:
✔️ Content Strategy & Copywriting
✔️ Social Media & Community Management
✔️ Lifecycle & E-Commerce Marketing
✔️ Brand Partnerships & Influencer Collaborations
✔️ Data Analytics & Performance Optimization
✔️ Project & Team Management
Produce high-quality written and visual content across all owned channels: website, social media, email/sms.
Manage agencies and internal teams to provide retail, e-tail support campaigns, brand partnerships, and out
of home marketing.
Collaborate with branding team on content ideation for digital campaigns, executed for social/email/SMS and paid media.
Oversee management and community development for all social channels.
Utilize analytics tools to track performance, audience insights, and optimize content strategy for maximum
reach and impact.