Personal details

Agostina F. - Remote product UI/UX designer

Agostina F.

Based in: 🇦🇷 Argentina
Timezone: Buenos Aires (UTC-3)

About

I’m a UX / Product Designer from Argentina with over 8 years of experience. I hold a degree in Visual Communication Design. I have primarily worked on web tools and applications throughout my career, mainly in the B2B space. In recent years, I have focused on simplifying complex platforms, reducing support team call volumes, increasing feature adoption, and enhancing product self-discovery through intuitive workflows.

Soft skills that have shaped my career:

  • ADAPTABILITY: Ability to pick up at any point in the design process and understand business requirements.
  • TEAMWORK: I have collaborated with developers, product managers, and product owners, working with both stages of the product: strategy and implementation. I was a web layout developer for 5 years. I am the ideal person to design and plan how to implement that design.

Let's connect!

Work Experience

UX Designer
Chatcenter | Feb 2025 - Present
Web UI design
UX design

ChatCenter.net is a B2B SaaS company specializing in conversational commerce solutions. It transforms WhatsApp into a robust sales and customer engagement channel by integrating Generative AI, chatbots, and human agents. The platform offers services such as autonomous WhatsApp stores, marketing automation, cart recovery, and real-time customer support. With integrations to major eCommerce platforms like Shopify, Magento, and MercadoLibre, ChatCenter.net serves clients across various industries, including retail, insurance, and telecommunications. The company emphasizes a hybrid approach, combining AI-driven automation with trained human agents to enhance customer interactions and drive sales.

Senior User Experience Designer
Acsys | Nov 2023 - Oct 2024
Wireframing/prototyping
UI design
Presentations
Flowchart
User Research
Responsive Web Development
Design Systems
Document Design
Advance prototyping
In my role at Acsys, I joined a collaborative team working on a complex project for the client, Ernst & Young (EY). The main objective was a complete redesign of the FACT tool—a web-based tool to facilitate filing a form required by the PCAOB, to improve transparency. My contributions included: - Conducted a comprehensive design audit and provided high-level usability recommendations. - Developed high-fidelity mockups that illustrate different user scenarios using Figma. - Used company’s Design System to ensure brand consistency and a cohesive user experience.

Projects

Skybox by Vivid Seats
HTML/CSS
UI design
Sketch
Figma
SkyBox (https://skybox.vividseats.com/) is a ticket reselling marketplace for one of the most popular secondary marketplaces of tickets in the US, Vivid Seats. Presentation: https://www.figma.com/proto/YzAZGtEDrBX6iUzBy2XIGY/SkyBox-Web-Audit-%2B-Refresh---Q3-2023?page-id=0%3A1&node-id=3-819&node-type=frame&viewport=509%2C166%2C0.05&t=mXA0jblPl9RFkZ3B-1&scaling=scale-down&content-scaling=fixed My role was: - Design audit, with plenty of ideas, recommendations, and must-fix from a usability holistic standpoint. - Watch user sessions and find rage clicks, dead ends, and longer than average times for completing a task. Tool: Fullstory. - Analyse the PRD (Product Requirements Document) and match the requirements with my findings. - Design the platform with three different approaches: a change of theme, a version similar to the main product, and a complete redesign with better UX. The impact, summarized in the last slide, the takeaways, depending on the approach: - Increase clicks on notifications and alerts - New accounts or visitors coming from Vivid Seats website or vice-versa - Better task completion rate/time on task Overall, the goal was to increase user awareness and task efficiency.
Picsume
Figma
Picsume is a platform that reimagines the traditional resume by offering a dynamic work profile for job seekers. It allows users to showcase their skills, experience, and preferences in a more interactive format, helping them find tailored job matches. It also provides tools for tracking job applications and work history, making the job search process more streamlined. The platform is designed for better job discovery and more precise matches based on individual interests and availability. - Collaborated closely with the CEO of Picsume to define MVP requirements, ensuring a clear understanding of the product vision and aligning user needs with strategic business goals. - Created intuitive user interfaces and interactive prototypes. Iteratively refined designs based on feedback to enhance usability and visual appeal.

Education

Universidad Nacional del Litoral
・Licentiate degree, Design and Visual Communications, General
Jan 2009 - Dec 2016
Colegio La Salle
・Secundaria
Jan 2003 - Jan 2008

Certifications & Awards

EF SET English Certificate 75/100 (C2 Proficient)
EF SET | Sep 2023
UI Design Patterns for Successful Software
IxDF - Interaction Design Foundation | Mar 2021