Personal details
Aditya C.
Summary
With over four years of experience in product management within the gaming industry, I have actively contributed to every stage of the product lifecycle, from concept to launch and beyond. Proficient in market research, testing methodologies, and feedback integration, I have played a key role in ensuring product alignment with strategic objectives and user requirements. Skilled in collaborating cross-functionally to drive successful product launches and continuously improve product performance. I bring a data-driven approach and a commitment to excellence to every project I undertake.
Technical skills
Work Experience
PRODUCT MANAGER- GENRE SPECIFIC GAMES
Action-Adventure, āFARMER VS BUSINESSMANā: Promoted Indian farming communities in an action-packed adventure setting while also being
highlighted on the Google Play Games in the Indie Corner Section.
ā¢ Tower Defense, āGLITCH GARDENā: Featured innovative mechanics in a tower defense game module.
ā¢ Puzzle, āHACKERMAN CODE BREAKERā: Integrated word search challenges into a block breaker game.
ā¢ Interactive Narrative, āGRADEMAN ADVENTURESā: An immersive choose-your-own-adventure storytelling experience.
ā¢ Reviewed daily and monthly user metrics to enhance engagement, reducing CAC to Rs. 4.5.
ā¢ Optimized Google Ads for targeted campaigns, achieving 78,000+ monthly impressions with 30% conversion.
PRODUCT DEVELOPER - EDUTAINMENT GAMES
ā¢ Conceived games that bridge the gap between education and entertainment notably:
āŖ TRIVIA HARVEST RUN: An endless runner game with trivia challenges, where players must answer questions while navigating obstacles to
achieve high scores.
āŖ CHANAKYA SPACE COMMANDER: A space shooter game integrating word-building mechanics, prompting players to learn new words to
upgrade abilities and progress through the game.
ā¢ Implemented cross-platform promotion strategies for the book "Chanakya The Covert Commander," conducting thorough market research and
integrating in-app advertising via Google AdMob and Unity Ads to maximize reach and engagement.
Spearheaded several campaigns, notably the Rotary Club's "Make a Will" that aimed to spread awareness about organ donation in india using a
different approach to question the doubts and apprehensions in the minds of the target audience.
ā¢ Established digital identities for brands like Gebi, Blisss, Golden India, and The Vission Eye Centre, achieving an average of 50 likes per post.
ā¢ Built design ecosystems encompassing logos, letterheads, visiting cards, invoices, websites and social media pages.
ā¢ Employed industry-leading softwares such as Adobe After Effects and Autodesk Maya to craft visually captivating motion design, including
stop-motion, as well as traditional formats such as video and still photography, ensuring a compelling visual narrative.
ā¢ Utilized Facebook and YouTube tracking and analytics tools to monitor user behavior and measure actionable insights
ā¢ Rendered outdoor advertising materials like hoardings, banners, and standees for several events, notably a marathon organized by Rotract Club
with a mission to spread diabetes awareness.