Personal details
Aaron S.
Summary
Creative Digital Designer with over 10 years of expertise in UI/UX design, visual design, interaction design, and digital marketing. Skilled in project management and passionate about wonder and invention. Pioneered "mobile-first" strategy, cutting costs by 40% at Plantronics through the launch of a single responsive website. Relentless drive for problem-solving and a love for efficiency in processes.
➢ 10+ years professional experience with UI/UX design, visual design and branding
➢ Led UI/UX design for Plantronics Digital Marketing, raising customer satisfaction to 80% by addressing pain points.
➢ Strong conceptual and visual communication skills, with a solid understanding of interaction design and graphic design principles.
➢ Capable of meeting tight deadlines in a fast-paced environment, both independently and as part of a team.
➢ Strategic thinking with a focus on branding, capable of providing highly creative ideas for engagements.
➢ Relevant experience in consumer electronics, action sports, and music/entertainment.
Skills:
Design: Adobe Photoshop | Illustrator | Figma | FigJam
Dev: Git | JSON/XML | REST | APIs | PHP/JSP/CGI | MySQL | Drupal | WordPress | jQuery | Angular | Foundation | Bootstrap | Tailwind | Visual Studio | Google Analytics | Google Tag Manager (GTM) | Adobe Analytics | Dynamic Tag Manager (DTM)
Work Experience
● Develop custom Shopify site for prominent surfboard shaper, using metaobjects and custom meta fields to cross merchandising products from team rider profiles and increase revenue.
● Manage social media for popular band, content creation, promos, video, & photography.
● Develop Shopify site for a studio artist to sell direct and increase revenue by 32%
● Optimize keywords & web content for fiberglass repair business, resulting in top search results and a 12% increase in leads.
● Led UI/UX design for Plantronics Digital Marketing, raising customer satisfaction to 80% by addressing pain points.
● Created design systems and style guides for digital properties to strengthen branding and increase consumer confidence.
● Performed user testing for website redesign to improve e-commerce conversions by 10%.
● Managed SEO, tracking, and analytics to enhance data accessibility and enable data-driven decision-making through measurable metrics.
● Championed user-centered design principles and industry best practices, yielding actionable insights for better business decisions and increased revenue.
● Developed multiple digital properties for Plantronics, including e-commerce websites, campaign landing pages, banners, and paid media to drive sales and conversions, supporting key marketing initiatives.
● Managed several WordPress instances, including migration, security, backups, plugins and maintenance.
● Ensured compliance with Section 508 and WCAG 2.0 accessibility standards, optimizing search engine results and enhancing accessibility for all users.