Personal details
Zoltán V.
Summary
Global Campaign Strategy Manager | ex-Nokia, ex-WPP | Marketing Communications, Performance and Brand marketing, Digital Marketing Expert, eCommerce (Prestashop) platform experience
6 years in consumer quantitative research
7 years in brand research and strategy planning
10+ years on digital agency side: PPC, marketing automation, programmatic, SEM, paid social
6+ years in global telecom campaign management: demand generation, awareness, sales enablement, content strategy, lead generation, ABM, pipeline and revenue marketing
Technical skills
Work Experience
Internaturel was a small local reseller of one skin-care brand. In the past 5 years with developing a growth strategy, we have achieved 500% EBITDA increase and now representing 3 major brands in 5 countries in the CEE region. With marketing content localization and development, building an AI-powered ecommerce platform.
P&L responsibility for campaigns' business objectives
User journey development and campaign activity planning
AdTech and Martech planning, team management
SEO and PPC strategy and implementation
Optimization aligned with Salesforce, marketing automation resources
Content strategy development and delivery
Development of data literacy in the marketing organization