Personal details
Julio J.
Summary
I’m a experienced digital marketing and technology project manager holding 16+ years design background and passionate about methodologies and processes to shape brand positioning, narratives and identities.
The last companies I worked in a full-time role can demonstrates my ability to plan, manage and execute strategies like Inbound Marketing/Branded Content and G3D (Growth n' Data Driven Design).
Also, for the past 4 years I have successfully led a fully remote digital marketing team, even during the challenges of the pandemic lockdown.
Technical skills
Work Experience
As digital marketing project coordinator at Reserva, I led a team consisting of local and remote designers, motion designers and copywriters. Our work covered various departments, including sales, CRM, sponsored traffic, and others within the company.
I played a key role in redesigning the website, implementing SEO techniques and working with the UX/UI team to improve user experience. I've also facilitated the integration of AI for large-scale content production, including product descriptions, titles and copy for sponsored advertisements.
Furthermore, I actively contributed to the establishment of Reserva X, a division focused on the Metaverse and development of Digital Products, such as the brand's NFTs and their trading using cryptocurrencies.
Marketing analysis for campaigns and events for Americanas.com, Submarino and Shoptime TV channel; creation of campaigns, content and artwork for social media platforms (Facebook, Twitter, Periscope, Instagram, Google+, and Pinterest); content creation, analysis, and maintenance of the "Fica Dica" Shoptime's blog (WordPress); artwork creation for third-party developers (AddShoppers and Izzui); and branding analysis for press releases.