Personal details
Tom K.
Summary
I am a marketing leader with have over 20 yearsā experience across agency and B2B marketing, with deep expertise in digital (across web, paid, social), I have a proven track record managing both teams globally, as well as in EMEA.
Last year I was voted in the top 100 influential UKI marketers by Performance Marketing World and have presented on numerous podcasts and as keynotes at events on the important ādot connecting roleā marketers play in an organisation.
Work Experience
As part of the leadership team for the largest marketing division, I am responsible for the strategy, management, and execution of our brand to demand generation programs, focussed on both targeted account-based marketing initiatives and exceeding our progression and yield objectives against our new client objective for 2024.
ā¢ I manage a new team virtually and formed the key pillars of knowledge sharing, education, and careers to establish a fresh working approach for the organisation.
ā¢ Led the strategic implementation of our GTM and growth programs for 800+ Global Field Marketing, Ecosystem, and Communication professionals, surpassing business targets by 25% in 2023.
ā¢ Orchestrated growth marketing strategies for IBM's Generative AI initiative, increasing engagement across all geographies, including focussed opportunity markets in EMEA and APAC.
ā¢ Implemented a lead routing and scoring model resulting in a 20% increase in conversion and yield, in collaboration with stakeholders, including sales and ecosystem.
ā¢ Designed and implemented our GTM approach globally for both our ABM and PLG/new client acquisition.
ā¢ Ensuring the latest strategic growth and demand generation campaigns digitally to our ecosystem, accounting for over 30% of our target.