Personal details
Patricia P.
Summary
I have a unique blend of technical and creative skills, sharpened by a journey from front-end developer (HTML/CSS) to graphic designer, and finally, to a UI/UX Design specialist for 10+ years. I have excellent visual design skills, attention to detail and ability design user-friendly interfaces to help bring visions to life, making sure user needs, business goals, and industry best practices are met. I've design the website for Bairesdev that helped them raise the BV 700% and increase revenue ~12%. I've also designed a SaaS for Cartelux that reduced churn by 25% and helped them close a AU$1.5mi.
Work Experience
Lead the re-design of the company's SaaS product. In less than 7 months, using lean methods, I've created the company's design system and re-designed the main platform to be more user friendly, intuitive and accessible. Some processes up to 200% faster. I also contributed to growth marketing initiatives, like the re-brand and new website design.
• Participation in the whole cycle of creation of digital products: from discovery to deployment
• Definition of product strategies and market opportunities, working along Marketing, Branding, Sales, Paid Media and SEO departments
• Helping with user research and analyzing of analysis of quantitative and qualitative data
• Using UX tools to define and follow processes
• Creation of information architecture, content overview, wireframe, low and high-res prototype