Personal details

Neela A. - Remote social media and community manager

Neela A.

Based in: 🇮🇳 India
Timezone: Pacific Time (US & Canada) (UTC-7)

Summary

Marketing Manager role has helped me as an individual to grow in the organisation by developing skills apt for the business. I have majorly been involved in leveraging Sprinklr revenue by helping the demand generation team, corporate communication and events team to target right set of audience, giving an insightful analytical report that involves competition analysis, Interacting with top-notch influencer as a brand evangelist and involved in handling a team to meet the deliverable.

ROLE:-
∙Build communities consisting of prospects, influencers, clients, agencies, PR practitioners through lead researching and profiling.
∙ Create strategies for social selling which includes platform enablement, custom optimization strategies, conducting internal training and enablement.
∙ Create strategies for cultivating future Sprinklrites by building communities for job seekers on Twitter, Facebook and Linkedin.
∙ Explore upcoming social networks and creative use of current properties which include campaign monitoring, campaign reporting, event monitoring, prospect & audience building.
∙ Ideate and execute social media specific campaigns that help build brand awareness and support marketing activities like brand campaigns,micro content strategies, social media engagement etc.
∙ Monitor effective benchmarks for measuring the impact of social media campaigns, and analyse, review, and report the health of communities across all Sprinklr social touchpoints (Twitter, Facebook, Instagram, LinkedIn, etc.
∙ Create strategies for building and nurturing Sprinklr communities.

Technical skills

Work Experience

MARKETING MANAGER
Botzphere | Aug 2022 - Present
Marketing strategies

- Project management of client accounts from start to finish ensuring projects are delivered on time and on budget. Directly supporting client objectives by building and deploying campaigns aligned to demand generation, customer engagement, loyalty and retention.
- Consulting clients on their path forward, including building on their ideas, offering optimizations and or best practices, while discussing limitations of Marketo when needed.
- Managing executions from gathering inputs, to architecting the solution, to testing and QA.
- Managing Marketo instances and related workflows and implementations, developing and sharing campaign performance dashboards and reports.
- Developing strategic solutions using automation in Marketing
- Experienced in project, team and technical management/leadership experience in agile development environment