Personal details
Michaela P.
Summary
Delivered a 45% growth in revenue for Dell Technologies by utilizing digital innovation in both strategic and tactical settings. I pride myself on my ability to help organizations overcome their structural and cultural barriers to better deliver on their strategic goals. I have successfully built strategic relations with key stakeholders, funded and implemented new innovative projects resulting in digital organizational transformation.
Technical skills
Work Experience
● Collaborated with cross-functional teams to launch successful product
campaigns, achieving a 25% increase in product awareness.
● Conducted market research and competitor analysis to identify growth opportunities
and improve product positioning.
● Spearhead the development and execution of comprehensive marketing strategies
aligned with organizational goals
● Led the marketing strategy and full execution across 4 countries while overachieving the AOP
● Leveraged marketing tactics including virtual vehicles, event planning, and execution to generate more than 4 mil. impressions
● Managed and better aligned vendor funding partners to increase vendor funding by 32%
● Devised the go-to-market process for multiple products, including timelines, launch scenarios, and promotions
● Conducted market research, informed marketing tactics, and undertook constant competitor analysis