As an Independent Strategy Consultant, I harness research and insight to master the unique challenges of clients, crafting distinctive, innovative strategies that powerfully elevate their branding and digital communication.Key Achievements:<ul><li>Led strategic projects for ARI, optimizing travel retail category operations</li><li>Enhanced Grant Thornton&#x27;s market presence through an employer brand strategy</li><li>Positioned Supplyo as a disruptive force in the built environment with a fresh strategy and identity</li></ul>

Independent Strategy Consultant

<ol type="1"><li>Dynamo is a branding and design agency based in Dublin, Ireland. I led the agency&#x27;s strategy discipline—a key component of its overall end-to-end commercial offer.Key Achievements</li><ul><li>Led the global strategic rebrand for Aer Rianta, integrating primary research with digital insights</li><li>Developed new brand framework and on-air tagline for Newstalk, enhancing their digital media presence</li><li>Led branding strategy for Medihive, a med-tech start-up, and Therapie, a software management company</li></ol></ul>

Head of Strategy

<ol type="1"><li>MCCP is a boutique independent planning consultancy based in Dublin Ireland. I led consultancy teams that delivered brand, creative and business strategies for key national and global agency clients. I successfully grew agency revenues and product offerings.Key Achievements</li><ul><li>Successfully redesigned Heineken&#x27;s cider brand portfolio, leading to significant market performance improvement.</li><li>Created a new brand proposition for Lidl Ireland, aligning communications with digital retail trends.</li><li>Developed a comprehensive brand strategy for the Irish National Lottery, enhancing its online presence.</li></ol></ul>

Brand & Creative Strategy Director

<ol type="1"><li>Strategic Planner at TMW Unlimited, a London based customer engagement and creative agency in SOHO. Worked with global and national accounts honing my strategy skillset, enhancing my ability to think, write, and communicate with clarity and impact.Key Achievements</li><ul><li>Led creative team delivering weekly CRM campaigns for Virgin Trains</li><li>Created strategic roadmap for Sony mobile social media activation</li><li>Led development and implementation of Canon multi-channel B2B campaign</li><li>Produced marketing collateral for every UK government sector</li></ol></ul>

Strategic Planner

Collaborated with the Wunderman planning team in a freelance capacity on a large pitch for Vodafone. The core of the project was the formation of a demand generation solution for the brand. My involvement was in digital comms and social strategy that aligned with the agency&#x27;s future brand vision.

Freelance Brand Planner

Digital planner at Carat – one of Ireland’s largest Media Specialists with annual billings of 100 million Euro.Client list was a mix of national and global brands; Bank of Ireland, Glanbia, Carphone Warehouse, Debenhams and General Motors.Learned how digital and social campaigns are set up, trafficked and managed.<ul><li>Working closely with the digital director, the management of fifteen agency accounts was handled, with an annual turnover of four million euro.</li><li>The client portfolio covered various sectors including financial services (Bank of Ireland), Food &amp; Dairy (Avonmore/Glanbia), Retail (Carphone Warehouse and Debenhams), automotive (General Motors), and Travel and Tourism (Visit Scotland).</li><li>Campaigns utilized an omni-channel approach, combining digital display, social media, native content, VOD, YouTube, and programmatic activations to deliver optimal results.</li><li>Several awards and industry accolades were received for work at the Irish Digital Media and Irish Media Awards.</li></ul>

Digital Media Planner

My first taste of the industry was in New York, working for Blast Radius, a digital, social and comms agency that were part of the Y&amp;R/WPP group. Clients included luxury Italian leather and apparel brand Bottega Veneta, Nivea Canada, Burlington Coat Factory and Lowes Hardware. Really loved the can-do attitude of New York agencies. Its energy was infectious and left a lasting imprint on my personal outlook and career.Key Achievements:<ul><li>Initial responsibilities included secondary research, landscape analysis, digital analytic reporting, and social listening (Salesforce Radian 6 software suite).</li><li>Rapid progression was made to provide strategic support for agency clients such as Pfizer, Novartis, and Lowes Hardware.</li><li>Served as the community manager for agency pharmaceutical brands (NODOZ, Prevacid, Excedrin), and developed social content for Nivea Canada.</li><li>Engaged extensively with the luxury Italian artisan brand Bottega Veneta, part of the Kering group, managing all its social platforms, monitoring platform traffic flows, and regularly analyzing brand sentiment and engagement.</li></ul>

Personal details

Michael B.

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Education