Personal details

Mbete M.

Based in: 🇰🇪 Kenya

Timezone: Nairobi (UTC+3)

Summary

Brand and marketing strategist with experience leading brand strategies for international tech companies. Directly lead to an uptake of over 25% brand visibility

Technical skills

Top 3 skills

Market research・4 yrs Brand strategy・4 yrs Go-to-market strategy・4 yrs

Other skills

Brand messaging・5 yrs Marketing strategies・5 yrs Marketing Expert・5 yrs Corporate brand identity・4 yrs

Work Experience

Account Executive

Trueblaq | Sep 2020 - Present

Marketing strategies

Marketing analysis

Brand strategy

Brand marketing

Brand positioning

I have curated brand strategies for leading international companies such as Safaricom, Kenya Commercial Bank, Airtel, and Smirnoff. Each of those strategies has led to a direct uptick in brand visibility and loyalty, with a key example being the brand strategy I created for Safaricom's M-Pesa Global service, which saw a direct 15% increase in brand salience after 3 months.