Personal details
Kim M.
Based in: 🇺🇸 United States
Timezone: Eastern Time (US & Canada) (UTC-4)
Summary
Award-winning PR and communications leader with 20 years of experience in creating compelling narratives and driving brand awareness. Skilled in leading integrated marketing campaigns and building strong consumer-brand relationships. Demonstrated expertise in strategic communication, effective collaboration, and impactful leadership.
Work Experience
PR Manager
Kin Insurance | Apr 2022 - Jan 2024
Public relations
Influencer marketing
Brand marketing
Press releases
- Spearheaded the inaugural omnichannel marketing campaign featuring Ty Pennington, which enhanced customer trust by 90%, increased website visits by 15%, and boosted brand awareness by 35% within two months.
- Managed media relations, securing over 800 media placements in 2023, a 35% increase from the previous year, enhancing Kin’s public narrative.
- Expanded media reach into top-tier outlets such as Cheddar News, USA Today, Fox Business, Insider, and Best Life, achieving a 30% increase in consumer media coverage.
- Enhanced corporate reputation and communication strategy, improving readership and engagement by 73% through captivating storytelling.
Executive Vice President
Involve | Mar 2021 - Mar 2022
Leadership
Public relations
Content strategy
Client Reporting
Brand strategy
- Oversaw operational strategies, enhanced customer relationships and identified business opportunities, which led to a 15% increase in agency performance, revenue, and profitability.
- Managed the overall administration of PR programs for assigned clients, including staff administration, PR planning, financial management, budgeting, professional systems development, staff training, and professional development.
- Directed integrated marketing campaigns and PR campaigns for diverse B2B and B2C clients, improving brand awareness through effective strategy and execution.
Education
University of Akron
Master's degree・Arts Administration
Aug 2002 - Jun 2004
Heidelberg University
Bachelor's degree・Public Relations
Aug 1998 - May 2002
Personal Projects
2023
Public relations
Integrated marketing
Influencer marketing
Brand strategy
Marketing campaign
Ty Pennington, the Emmy award-winning TV host, designer, and carpenter, became the first brand ambassador of Kin Insurance. The partnership united Pennington’s passion for home improvement with Kin’s ability to provide personalized homeowners insurance policies.
2019
Event Management
Branding
Public relations
Product marketing
Event marketing
Influencer marketing
Brand strategy
Brand marketing
I took charge and created an experiential program at the 2019 South by Southwest (SXSW) conference to assertively raise awareness and get attention for two new product launches - Miracle-Gro’s Performance Organics and Twelve Indoor Growing System. The tech-and-entertainment-focused audience at SXSW is increasingly interested in sustainability and natural well-being, which makes it an ideal, if unorthodox, venue for Miracle-Gro’s products.
Certifications & Awards
PR Campaign Category - Silver Winner
HSMAI Adrian Awards
Promotional Campaign Category - Gold Winner
HSMAI Adrian Awards