Personal details
James
Based in: 🇺🇸 United States
Timezone: Central Time (US & Canada) (UTC-5)
Summary
My 6 years in partnerships, account management, community, and creative and content strategy have been incredible and diverse. I've had the opportunity to work at companies ranging from large entertainment platforms to living room start-ups. Along the way, these roles have allowed me to work for and with awesome brands to expand my focus to creative and strategic solutions. A healthy dose of passion never hurts, either
Technical skills
Other skills
Work Experience
Partnerships manager
Fandom | Jun 2018 - Oct 2023
Content strategy
Integrated marketing
Brand strategy
Partnership marketing
- Initiated, directed, and led a net-new GTM partner marketing strategies that drove community engagement, build brand recognition and grew revenue (+$9mm) across 20+ campaigns for 10+ indie and AAA partners & brands (Playstation, Microsoft, Epic, Deep Silver, HBO, Amazon, Capcom, Square Enix)
- Curated, strategized, and planned cross-functional media campaigns (with product, video, sales, social, and editorial, and data) outlining our strategies, at all points within the gaming lifecycle, for new and recurring partners with an emphasis on brand and community engagement
- Was the primary partnership point of contact while researching and proposing potential partnerships, building out internal/external presentations, then selling and closing brand partnerships and activations across 20+ campaigns
- Led a creative team of 10 that built, consolidated, and delivered content (e.g. key art, advertising, digital, social and promotional assets) across all points of the campaign under a strict content calendar and release schedule
- Continuously monitored campaign performance while highlighting qualitative and quantitative insights and reporting insights to partners to