Personal details

Jason M.

Based in: 🇺🇸 United States

Timezone: Eastern Time (US & Canada) (UTC-4)

Summary

Fifteen years of strategic and hands-on marketing success at agencies, startups, and enterprise organizations as both a leader and individual contributor. Generated millions of dollars in top line revenue with customer-centric content, automated workflows, and evergreen SEO. Reduced tech debt and streamlined operational waste to improve efficiency and grow profit.

Technical skills

Top 3 skills

Marketing Expert・10 yrs Marketing strategies・10 yrs Marketing Funnel Optimization・10 yrs

Other skills

Product marketing・5 yrs SEO・10 yrs Content marketing・10 yrs Social media strategy・10 yrs Conversion Rate Optimization・10 yrs Brand positioning・10 yrs

Work Experience

Senior Product Marketing Manager

Cogility Software | Jan 2023 - Mar 2024

WordPress

Content marketing

Creative Web Design

Market research

Content strategy

Customer Journey Mapping

Product marketing

Quantitative researcher

Brand identity

Brand marketing

Brand messaging

Brand positioning

Customer segmentation

Product positioning

Sales copywriting

Social media strategy

Derived market insights and produced customer journey maps from qualitative buyer research.
Developed a comprehensive, product-led growth (PLG) strategy for a new cybersecurity product.
Upgraded digital collateral and optimized website infrastructure to support legacy products.
Leveraged generative AI tools to increase the efficiency and agility of our small marketing team.

Global Digital Strategist

DuPont | Apr 2018 - Oct 2020

WordPress

SEO

Salesforce

Creative Web Design

Adobe Experience Manager

Marketing strategies

Managed a global website migration project (eight people, hundreds of pages) to the latest version of AEM (Adobe Experience Manager) under severe time and budget constraints.
Quadrupled organic traffic with targeted on-site SEO and effective content creation.
Initiated a proof of concept web development workflow that saved the business $500,000.

Projects

Moreau's Mini Mix

2024 | https://www.linkedin.com/newsletters/7177393538446327809/

Content marketing

Audience building

Brand marketing

Social media strategy

An exercise in personal brand building, creativity, and differentiation.

Education

Western Governors University

Bachelor's degree・Software Development

Jun 2020 - Feb 2024

Full Sail University

Associate's degree・Digital Media

Jan 1998 - Feb 1999

Certifications & Awards

Mini MBA in Marketing

Marketing Week

Certified Digital Marketing Professional

Digital Marketer