Designed and conceptualized the interface of responsive landing pages for brands in luxury, wellness and consumer goods Improved interactions and information architecture for a job board focused on women in tech Improved designs of a creators marketplace by supporting product management with QA and design explorations Clients: Heady.io, Courant, W&amp;P Design, Scoby Social, Products By Women

Freelance UX/UI Designer

<ul><li>Conceptualize brand related deliverables including UI design, web layouts and other brand related assets</li><li>Lead the rebranding of company deck designs including wireframing, visual explorations, concepts, templates, documentation and production</li><li>Managed UI audits for iconography and illustration, offering recommendations to visual designers from various departments to optimize productivity and quality</li></ul>

Visual/ UI Designer (Contractor Via Allsource PPS)

<ul><li>Designed and launched 4 digital products with a cross-functional remote team, including a mobile app for homebuyers, a social bartering app and an e-commerce website</li><li>Collaborated with a senior designer to develop a new visual direction for a mobile app, while creating wireframes, hi-fi mockups, visual explorations, and documentation for handover</li><li>Redesigned an e-commerce website with a focus on personalization using modular UI components and user research and testing, resulting in an increase in user engagement and a boost in sales.</li></ul>

UI/UX Designer (freelance)

<ul><li>Designed and implemented 20+ responsive visual designs for websites for mission driven brands, e-comm, startups and local businesses using Squarespace, Wordpress, and Shopify</li><li>Created 50+ social media graphics and digital assets to enhance brand presence on social media platforms</li><li>Managed and updated websites for 15 clients, ensuring consistent branding and user experience across all digital platforms. Clients : Luiny, Casa Muza, Muza,Lorem, Scout Digital, Diseño Isleño, The Cristalline, Re-Vityl</li></ul>

Web & Digital Designer

Julianna Rodriguez

Aldea Hub; an online community and platform on a mission to help the Latinx community thrive in tech by offering resources, mentorship, and job opportunities.

Aldea Hub - 

Aurae is a passion project I work on in my free time, I’ve enjoyed the process of being a one woman show for this passion project. I’ve designed the branding, website and came up with the art direction and photography

Personal details

Julianna R.

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