Personal details
Haden Y.
Summary
I’m a human-centered design leader, strategist, researcher, and architect of product experience moments that matter. Everything that I do, I do because…
I believe in real time intelligent experiences which simultaneously address customer needs while delivering on business outcomes.
I act on this belief through developing experience strategies that are rooted in customer insights and result in tangible business value.
From discovery to delivery, I help cross functional teams to assess, design, develop, and orchestrate experiences - inclusive of products, services, systems, and policies - with a special capacity to map the future and stepping stones towards it.
My passion is creating products which are intuitive, visually rich, relevant, dynamic, and seamlessly integrated as an extension of the people who use them.
Work Experience
Redesigned TD's US Mobile app for ~9.9 million customers across the following functionality: login, navigation, accounts, activity, transactions, deposits, transfers, payments, profile, chat, messaging, notifications, shopping, & more (50+ features).
• Managed five mobile design teams - in total, 21 Visual/UI/UX designers & managers.
• Delivered 15 net new features to market for iPhone, iPad, Android, & Tablet.
• Drove end-to-end product design by framing problems, facilitating workshops, and orchestrating the creation of new experiences, strategies, & frameworks.
US Customer Management | (Oct 2020 - Jan 2023)
• Generated ~$24.3 billion in cardholder spend while leading XD strategy, research, and UI/UX design for Capital One’s U.S. credit card products - across the following functionality: purchase authorizations, credit card payments, credit line increases, autopay, transfers, upgrades, & real-time intelligent omni-channel messages.
Travel & Rewards | (Jan- Sept 2020)
• Led a team of designers, researchers, and strategists - shepherding efforts and resources to envision Capital One Travel’s Venture X ecosystem of products and services - while establishing rewards partnerships and experience collaborations with Hopper, VividSeats, Airbnb, Uber, and more.
Fraud & Disputes | (Aug 2018 - Dec 2019)
• Delivered real-time intelligent native fraud, disputes, missing, & damaged card experiences - while simultaneously creating an agent experience which saved ~$89 million in false fraud write-off charges.