Personal details
Ghassan Y.
Summary
Seasoned social media marketing professional with over two decades of a proven track record of developing growth-generating strategies for brands from diverse markets and industries, ranging from early-stage startups to Fortune Global 500s.
ï‚· Extensive experience in developing and executing high-impact strategies and campaigns for Fortune Global 500 brands, such as Samsung, LG, and Hyundai. ï‚· Highly resourceful with a T-shaped skill set and diverse experience across markets and industries, in organizations of different sizes, in both B2C and B2B. ï‚· Led many cross-functional teams, including managing two agencies, one with 21 people, and leading the regional departments in another two international agencies (Dentsu and Cheil).
Work Experience
Led the marketing department in the biggest podcast network in MENA, developing marketing strategies, content, and campaigns to promote Sowt’s original shows, in addition to shows produced for clients such as the Qatar Foundation, Qatar Museums, Louvre Abu Dhabi, DAMAC, Environment Agency (Abu Dhabi), and Bank al Etihad. – reporting to the CEO:
· Developed Sowt’s marketing strategy, resulting in 48% quarter-on-quarter growth after my first quarter and 277% year-on-year growth by the end of my first year.
· Increased Sowt’s YoY LinkedIn followers by 73.6% with a boost in engagement.
· Implemented a data-driven product management system, including frequent quantitative and qualitative reporting, customer discovery, and P&L analysis.
· Maximized productivity through developing a clear workflow and structure for the marketing department, AI integration, and implementing automation for recurring tasks.
· Organized recurring learning events for the team.
Managed the regional department in a multinational agency, leading a team of 18 operating in three countries and spearheading the development of strategies, campaigns, media plans, and content calendars for clients such as Samsung, Zain, and Jordan Commercial Bank – reporting to the Regional Managing Director:  Planned and managed Samsung product launches in Jordan, Iraq, and Lebanon, including the S22, Z3, and Z4 series.  Managed Samsung’s regional digital assets, including the e-commerce platform, SEO, and social media channels.  Managed new clients’ acquisitions, including Zain Jordan and the Ministry of Digital Economy.