Data-driven and results-oriented Paid Search Specialist with 7 years of experience crafting and optimizing high-performing campaigns across Google Ads, Meta Ads, and Microsoft Advertising. Proven ability to identify target audiences, develop compelling ad copy, and leverage data insights to maximize campaign performance and deliver measurable ROI.
Skilled in:
- Campaign Management: Building, launching, and managing paid search campaigns across various platforms.
- Keyword Research & Targeting: Identifying high-intent keywords and crafting targeted ad groups.
- Ad Copywriting: Creating compelling ad copy that resonates with target audiences and drives conversions.
- Landing Page Optimization: Collaborating with teams to ensure landing pages effectively convert clicks.
- Conversion Tracking & Analytics: Utilizing data insights to optimize campaigns for maximum ROI.
- Budget Management: Efficiently managing and allocating paid search budgets.