Personal details

Diego B. - Remote paid acquisition specialist

Diego B.

Based in: 🇺🇸 United States
Timezone: Central Time (US & Canada) (UTC-5)

Summary

Data-driven and results-oriented Paid Search Specialist with 7 years of experience crafting and optimizing high-performing campaigns across Google Ads, Meta Ads, and Microsoft Advertising. Proven ability to identify target audiences, develop compelling ad copy, and leverage data insights to maximize campaign performance and deliver measurable ROI.

Skilled in:

  • Campaign Management: Building, launching, and managing paid search campaigns across various platforms.
  • Keyword Research & Targeting: Identifying high-intent keywords and crafting targeted ad groups.
  • Ad Copywriting: Creating compelling ad copy that resonates with target audiences and drives conversions.
  • Landing Page Optimization: Collaborating with teams to ensure landing pages effectively convert clicks.
  • Conversion Tracking & Analytics: Utilizing data insights to optimize campaigns for maximum ROI.
  • Budget Management: Efficiently managing and allocating paid search budgets.

Work Experience

Digital Marketing Manager
Bare Home | Aug 2023 - Apr 2024
Excel
Facebook Advertising
Pinterest
Google ads
PPC campaigns
Bing ads
Paid compaigns

Develop and execute digital marketing tactics to drive website growth and improve key business metrics.

Education

Universidad de los Andes
Master's degreeE-commerce
Jan 2011 - Apr 2012

Certifications & Awards

Google Ads Certified
Google