Personal details
Beatriz A.
Summary
Ten years of experience in communications, digital marketing, b2b and SaaS companies. Within these sectors, I deepened knowledge about content production (for social networks, website, blog), search strategies and trends (SEO, SEM Rush, AdWords and Google Trends), marketing strategies and digital campaigns, using tools such as RD Station, Active Camping, Hubspot.
Technical skills
Work Experience
Development of the brand positioning strategy and the products offered, ensuring clarity in the value proposition and translating the customer's main pains and demands
- Go to Market design and strategies for products and features, using different channels and messages
- Creation of customer communication strategy, focusing on retention and engagement
- Creation of commercial materials for the team and clients, such as commercial presentations, folders, playbooks, with a focus on message consistency
- Creation of the website strategy, focusing on content for conversion
- Competitor research and monitoring to generate insights and internal reports
- Organization, planning and participation in market events
- Development of community strategies, focusing on customer relationships and engagement
- Support and construction of projects together with the commercial, CS, CX, SE and Products areas