Personal details
Anne B.
Summary
Dynamic and result-driven Marketing Manager with over 18y international marketing experience and a proven track record of driving success in IT and cybersecurity sectors. Demonstrated expertise in digital marketing, online sales/retail with a keen understanding in lead & demand generation and sales support. Skilled in designing & executing online and offline ATL/BTL campaigns, live event experience and social media strategies. Adept as a global team player, collaborating with cross-functional teams in matrix organizational structures within dynamic environments. Possess a strong educational background in an international setting. Proficient in strategic planning and problem-solving to deliver tangible, measurable results. Utilize advanced analytical research skills, coupled with a deep technical understanding, particularly in web and open-source technologies, cloud services, cybersecurity, blockchain and emerging technologies.
Technical skills
Work Experience
â–ª Redefine Go-to-market strategies in Cyber-Security in DACH market
â–ª Design and execute demand gen activities including setting from digital to inperson event experience
â–ª Develop annual strategic plans and quarterly co-marketing plans with key partners to drive awareness & demand
â–ª Achieved 30% YOY marketing targets
Redefine Go-to-market strategies in Cyber-Security in DACH market
â–ª Plan, develop and execute lead gen activities including setting up email blasts, webinars, social media, sponsorship of industry events
â–ª Develop annual strategic plans and quarterly co-marketing plans with key partners to drive awareness & demand
â–ª Increase demand for F5 solutions by executing digital, social campaigns
▪ Partner Marketing – collaborate and develop marketing relationship with distribution and partners in the DACH region
▪ Organize & Execute F5 customer events – Solution Day, workshops & trainings
â–ª Measure, track and report program success for MDF spends applying to global KPI and ROI for digital and partner marketing activities
â–ª Manage and report MDF programs & Budget Planning & Forecast
â–ª Leadership team member