Anith M.

Worked on defining the experience for products in the restaurant and retail sectors empowering
customers to efficiently run their businesses. Simplified complex user flows and designed interfaces with
a research-backed approach.

• Led successful design workflow / process for 2 go-to-market products in the EMEA, APAC, and NA
  markets, through close collaboration with cross-functional teams.
• Contributed to enhancing design workflow efficiency by streamlining communication and alignment
  across teams, and played a role in feature prioritisation and product strategy through the creation of
  roadmaps.
• Defined and contributed to the product design system by creating a library of 75+ extensible
  components and UI patterns to ensure consistency and cohesiveness, leading to a reduction in
  design and development time.
• Audited UX for an existing product in line with usability principles; recommended design changes,
  leading to a 60% increase in usability and customer satisfaction.
• Conducted at least 15 workshops on building and working with design systems for the design,
  engineering, and product teams, and mentored junior designers in the team.
• Consistently recognised as a high potential (HiPo) employee for 3 consecutive quarters.

• Identified improvement areas for web and mobile products and provided design recommendations for
  a seamless digital experience.
• Collaborated with Product and Engineering teams to gather design requirements and provided
  effective design solutions per Agile workflow practices.
• Involved in establishing a design system for products by creating a common set of components to
  unify the product portfolio.