Personal details
Anca D.
Summary
I'm Anca, a multifaceted digital marketing professional with a background in marketing management and foreign languages and literatures. Grounded in IT, my journey unfolds at the crossroads of creativity and strategy. As an end-to-end marketer and designer, I thrive on taking projects from inception to launch, embedding effective principles and methodologies into every initiative.
Open to opportunities and relocation, I navigate change with curiosity and excitement, and embrace the new experiences it brings. I think that resilience paves the way to success ("Ad Astra per Aspera"), and I aim to reach new heights in the digital space and beyond.
I'm also deeply committed to nurturing work environments where every voice can be heard and valued. I believe in creating spaces where inclusivity is the norm and everyone is encouraged to share constructive feedback.
Work Experience
*Currently working on a game development project for the Roblox Platform.
Responsibilities:
- Creating user-friendly interfaces that ensure seamless gameplay, keeping in mind the unique requirements of the Roblox platform;
- Crafting interactive experiences, creating a balance between functional and aesthetic design, to engage users and increase retention rates;
- Working closely with the game development team to integrate UI elements;
- Conducting research to understand player needs, pain points, and preferences, and translate these into design solutions;
- Creating prototypes and wireframes to demonstrate UI design ideas and validate usability;
- Refining the design based on user feedback and testing;
- Documenting design decisions and creating a guide for developers;
- Analyzing live test performance;
What I've been up to since joining EPAM:
Became the Communication Lead for EPAM Romania (Internal & External)
- Primary point of contact for all communications, ensuring brand consistency and message clarity;
- Driving the creation of impactful content to enhance talent recruitment and retention;
- Successfully executed over 86 email campaigns;
- Maintained high email open rates (72 to 85%) and click-through rates (12 to 20%).
Became the Marketing Design Contact
- Local design contact, consistently supporting other departments with creative solutions;
- Created a unified design board for team-wide use during corporate rebranding;
- Delivered Figma basics workshops to over 20 team members, enhancing wide design literacy.
- Involved in over 12 design projects for various EPAM countries, significantly contributing to global brand consistency;
- Oversaw the design and execution of 133 major internal communication campaigns.
- Overseeing the visual consistency and brand alignment in all external communication materials;
- Collaborating with cross-functional teams to integrate design thinking in project development.
Contributing to CSR Initiatives
- Actively involved in implementing regional CSR programs, enhancing community engagement and EPAM's brand presence.