I am an experienced and detail-oriented content and SEO marketing professional looking for work after layoffs ended my most recent role working with iQmetrix - a B2B SaaS company. In that role, I created content strategy, policies, and procedures and implemented practice of data-driven decisions for content, led a website improvement project to successfully reverse SEO losses that halved organic search users in one year, and created consistently compelling content with average organic LinkedIn CTR of 5.5+% and image carousel engagement of 20+%.
I have also excelled in previous SaaS content marketing roles: As Inbound Marketing Coordinator for InTheChat (now part of Pega Systems), I successfully in boosted organic search traffic by 1200% in my first year implementing a demand generation strategy.
I bring a wealth of copywriting and publishing knowledge with more than 11 years experience as a publisher of tabletop games - which honed my ability to produce clear, compelling, and grammatically correct content, all while juggling multiple varying timelines for projects of differing size and scope including handling all content development and content creation, content marketing, sales collateral, and website content management systems.
Additional marketing skills include: metrics reporting, creating sales collateral, Google Analytics, Google Adwords, Microsoft Office, SaaS, copywriting, proofreading, editing, developing relationships, working collaboratively, cross-functional teams, problem-solving skills, and subject-matter expertises.
Content Marketer and Social Media Strategist, iQmetrix Jul 2022 – Apr 2024
Marketing and Development Coordinator, SPECTRUM Waterloo Jan 2021 – Dec 2021