Personal details

Ash K. - Remote content marketer

Ash K.

Based in: 🇨🇦 Canada
Timezone: Eastern Time (US & Canada) (UTC-4)

Summary

I am an experienced and detail-oriented content and SEO marketing professional looking for work after layoffs ended my most recent role working with iQmetrix - a B2B SaaS company. In that role, I created content strategy, policies, and procedures and implemented practice of data-driven decisions for content, led a website improvement project to successfully reverse SEO losses that halved organic search users in one year, and created consistently compelling content with average organic LinkedIn CTR of 5.5+% and image carousel engagement of 20+%.

I have also excelled in previous SaaS content marketing roles: As Inbound Marketing Coordinator for InTheChat (now part of Pega Systems), I successfully in boosted organic search traffic by 1200% in my first year implementing a demand generation strategy.

I bring a wealth of copywriting and publishing knowledge with more than 11 years experience as a publisher of tabletop games - which honed my ability to produce clear, compelling, and grammatically correct content, all while juggling multiple varying timelines for projects of differing size and scope including handling all content development and content creation, content marketing, sales collateral, and website content management systems.

Additional marketing skills include: metrics reporting, creating sales collateral, Google Analytics, Google Adwords, Microsoft Office, SaaS, copywriting, proofreading, editing, developing relationships, working collaboratively, cross-functional teams, problem-solving skills, and subject-matter expertises.

Work Experience

Content Writer and Social Media Strategist
iQmetrix | Jul 2022 - Apr 2024
SEO
Analytics
CMS
Content management
A/B testing
Content marketing
Content development
Digital Graphics
Social media management
Web content strategy

Content Marketer and Social Media Strategist, iQmetrix Jul 2022 – Apr 2024

  • Create content strategy, policies, and procedures and implemented data-driven decision making
  • Used SEO optimization to reverse losses of organic search users that halved traffic in one year
  • Created thought-leadership content that was interesting and compelling about very dry and technical industry (telecom)
  • Consistently maintained organic LinkedIn CTR of 5.5+% and image carousel engagement rate of 20+%
Marketing and Development Coordinator
SPECTRUM Waterloo Region | Jan 2021 - Dec 2021
WordPress
Web Development
Google AdWords
Content development
Marketing strategies
Social media management
Social media strategy
Web content strategy

Marketing and Development Coordinator, SPECTRUM Waterloo Jan 2021 – Dec 2021

  • Create communications strategy, policies, and procedures, including full content strategy
  • Conduct SWOT analysis and community survey to inform SPECTRUM’s rebranding
  • Create new branded materials, including social media templates, brochures, signage, and fundraising
  • Increased search engine visibility by more than 8000% in one year

Projects

Games publishing and blogging, Peach Pants Press
WordPress
Adobe InDesign
Graphics
Editorial Skills
Crowdfunding
Writing Skills
Game Publishing and Blogging, Peach Pants Press Aug 2008 – present Designs, writes, and self-publishes tabletop roleplaying games Social media promotion across various platforms, including six fully-funded crowdfunding campaigns Organize production of books and fulfilment of orders to crowdfunding backers and retail partners

Education

Conestoga College
Diploma・Business Marketing
Jan 2016 - Apr 2017
University of Toledo
Bachelor's degree・Fine Arts
Sep 2000 - Apr 2005